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Tag: Events

P.3.4 Event Communications

P.3.4 Event Communications

Action

Establish or strengthen communications and promotional plan for district events.

Why

A good event promotional plan will inform potential attendees, supporters and sponsors weeks, if not months in advance about event details, dates, times and any other related information. 

How

Know your target audience and plan event messaging strategies around their preferred communication mediums.  This should include a combination of website, social media, live appearances, potentially radio, paid print and digital ads, and other related sources.

CMSC Professional Affiliates

Search Downtown Resource Library

Main Street Management Assessment Rubric

Scoring Standards

4
  • A promotional plan that incorporates a variety of outreach and advertising methods is implemented weeks or months in advance.
  • The community expects the events because it is consistently held.
3
  • A promotional plan that incorporates a limited variety of outreach and advertising methods is implemented weeks in advance.
  • The community expects the events because it is consistently held.
2
  • A promotional plan primarily focuses on word of mouth and very few channels of outreach and advertising methods.
  • The community typically feels like they heard about the events after it happens.
1
  • There is no promotional plan.

-OR-

  • No events are held.

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P.3.3 Event Evaluation

P.3.3 Event Evaluation

Action

Establish or improve district event evaluation process.

Why

A good event planning strategy should include a thorough evaluation process in order to gauge what worked or didn’t work, how to improve, and what changes should be made moving forward.

How

The event planning committee should have an evaluation process in place that includes a pre-event volunteer session to review and manage all expectations, responsibilities and event details.

A post event wrap-up meeting should also be held that will evaluate all aspects of the event and its process such as marketing, logistics and layout, safety, attendee data, funding potential, what worked or didn’t work and how the event could be better in the future.

Resources

Search Downtown Resource Library

Main Street Management Assessment Rubric

Scoring Standards

4
  • Impact is measured after the events.
  • There is a formal process for reviewing and evaluating the events.
3
  • There is a formal process for reviewing and evaluating the events.
2
  • There is no formal process for reviewing the events, but an informal debrief may happen.
1
  • There is no formal process for reviewing the events.

-OR-

  • No events are held.

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P.3.2 Event Community Support

P.3.2 Event Community Support

Action

Improve community support of district events.

Why

Strong community support can ensure the success and longevity of an event. 

How

Work to cultivate a team of volunteers that can help with the planning and execution of an event and are also representative of the community.  This will ensure loyalty to the event, more participation and serve to foster strong support year after year.

Resources

Search Downtown Resource Library

Main Street Management Assessment Rubric

Scoring Standards

4
  • Strongly supported by stakeholders, funders, and volunteers.
3
  • Support by stakeholders, funders, and volunteers is sufficient.
2
  • Support by stakeholders, funders, and volunteers is challenging.
1
  • Support by stakeholders, funders, and volunteers is non-existent or extremely limited.

-OR-

  • No events are held.

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P.2.5 Website

P.2.5 Website

Action

Establish, update, and/or strengthen your district’s website.

Why

Having an effective website that provides consistent information, updates the public and stakeholders, portrays the district image, and serves as a marketing tool to promote visitation and commerce, can provide the most effective way to for messaging.

How

Compile all necessary data and website components including district images and photos, about us information, business directory, events calendar, district project updates, parking information, district map, and other related key messaging. The website should incorporate social media accounts, be mobile responsive and search engine optimized, and align with the visual identity.

CMSC Professional Affiliates

Search Downtown Resource Library

Main Street Management Assessment Rubric

Scoring Standards

Elements: Mobile responsive, Incorporates social media accounts, Business directory, Parking information, Current events, About us, Contact page, Aligns with visual identity, Aligns with Key Messaging, Current images, Search engine optimized

4
  • There is a dedicated organization/point of contact in charge of maintenance
  • Website content is updated at least monthly
  • The website includes and follows the best practices in at least 10/11 elements
  • Monthly tracking of website analytics and performance
3
  • There is a dedicated organization/point of contact in charge of maintenance
  • Website content is updated at least monthly
  • The website includes and follows the best practices in at least 9/11 elements
  • Quarterly tracking of website analytics and performance
2
  • Unclear organization/point of contact in charge of maintenance
  • Website content is updated at least twice a year
  • The website includes and follows the best practices in up to 8/11 elements
  • No tracking of website analytics and performance
1
  • Website does not exist, or has not been updated in over a year
  • If website exists, the website includes and follows the best practices in 3/11 or less of the elements

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O.9.3 Volunteer Recognition

O.9.3 Volunteer Recognition

Action

Established or strengthen volunteer recognition program(s).

Why

Volunteers offer their time and talents to an organization for many different reasons.  In most cases it is because they want to give back to their community.  Also, in most cases, they’re not looking for any type of public recognition but rather they derive their satisfaction in knowing that they contributed and made a difference.

In other cases, companies, businesses, and organizations commit volunteer support from their staff and employees as a way of supporting their community. 

In any event, it is important to recognize all volunteers for their efforts.

How

Volunteers should be recognized at least annually.  This can be done in a published annual report or with an annual volunteer recognition event.  In some cases, an annual Board meeting can be the mechanism to also recognize volunteers.  Board members themselves are volunteers as well but should also be aware of others who have made an impact to the organization throughout the year.

Resources

Search Downtown Resource Library

Main Street Management Assessment Rubric

Scoring Standards

4
  • There is an annual volunteer recognition event.
  • Volunteers are recognized regularly through communication channels.
  • Volunteers are thanked in-person.
3
  • There is an annual volunteer recognition event.
  • Volunteers are thanked in-person.
2
  • There is an annual volunteer recognition event.
1
  • There is no formal volunteer recognition.

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P.3.1 Event Strategy

P.3.1 Event Strategy

Action

Develop an event’s strategy that aligns with your district’s assets, positioning statement, strategic plan, and national/local trends.

Why

Events take a lot of resources; ensure the events your district hosts align with and enhances the vision and branding you aspire to achieve so your resources are being invested in wisely.

How

Some tips:

  • Events are driven by the local market, current events, and national trends.
  • Each event has a target market identified and aligns with the district brand.
  • All events have clearly defined goals and objectives.
  • Events include sustainability best practices.

Resources

CMSC Professional Affiliates

  • Link to MP PA Post

Search Downtown Resource Library

Main Street Management Assessment Rubric

Scoring Standards

Note: Promotional activities include special events that typically happen on an annual or seasonal basis, and retail promotions are events that highlight goods and services offered by district businesses. Ideally, a district should have a healthy mix of both types of promotional activities.

4
  • Opportunities are driven by the local market, current events, and national trends
  • Informed by identification of target audiences and aligned with district brand
  • Events have clearly defined goals and objectives (for example, driving traffic to district, celebrating historic/heritage/culture, fundraising, retail promotions, etc.)
  • Events include sustainability best practices
3
  • Opportunities are driven by the local market, current events, and national trends
  • Informed by identification of target audiences and aligned with district brand
  • Events have clearly defined goals and objectives (for example, driving traffic to district, celebrating historic/heritage/culture, fundraising, retail promotions, etc.)
2
  • Events have clearly defined goals and objectives (for example, driving traffic to district, celebrating historic/heritage/culture, fundraising, retail promotions, etc.)

-OR-

  • Events are not regularly reviewed for viability (e.g. legacy events continue without review).
1
  • Events have no clearly defined goals and objectives (for example, driving traffic to district, celebrating historic/heritage/culture, fundraising, retail promotions, etc.)

-OR-

  • No events are held.

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Connecticut Main Street Center

P.O. Box 270
Hartford, CT 06141
860.280.2337

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P.O. Box 270, Hartford, CT 06141 | 860.280.2337