Melissa Lopate of Newtown has been selected as the marketing coordinator for Sandy Hook Village, reports The Newtown Bee.  Ms. Lopata was chosen for the position by Sandy Hook Organization for Prosperity (SHOP) and will be introduced at the Sandy Hook Village Action Planning Workshop on Wednesday, March 12.

Ms. Lopata will utilize the new Sandy Hook Community Brand Identity Guidelines and tools tdeveloped through a consultancy with CMSC to create powerful and effective marketing pieces for Sandy Hook Village businesses, and will manage SHOP’s new website and expand the use of social media to help current merchants succeed and to attract new business to the area.

Ms Lopata currently works as a part-time marketing consultant for Two Coyotes Wilderness School in Newtown, a nonprofit organization focused on helping children and families build relationships to nature, people, and purpose through mentorship and immersive outdoor experiences.

SHOP Taps Newtowner Melissa Lopate As Marketing Coordinator