Sandy Hook Organization for Prosperity (SHOP) has selected Melissa Lopata of Newtown as the Marketing Coordinator for Sandy Hook Village. Lopata will be introduced at the Sandy Hook Village Action Planning Workshop on Wednesday, March 12th.
Lopata moved to Newtown in 2011 from Brooklyn and is working as a part-time marketing consultant for Two Coyotes Wilderness School in Newtown, a nonprofit organization focused on helping children and families build relationships to nature, people, and purpose through mentorship and immersive outdoor experiences.
Lopata will utilize the new Sandy Hook Community Brand Identity Guidelines and tools developed through a consultancy with CMSC to create powerful and effective marketing pieces for Sandy Hook Village businesses. She will also manage SHOP’s new website and expand the use of social media to help current merchants succeed and to attract new business to the area. She will begin her new post on March 17, 2014.
Click here to read the full press release annoucing Ms. Lopata’s hire.