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Resource: General Resource

Downtown Gift Card Program

Downtown Gift Card Program

Are you considering a gift card program for your downtown? Or maybe you already launched one, but it’s struggling – or worse?

When done well, a gift card program can be an excellent way to market your downtown and support your Main Street businesses.

Learn the secrets of Middletown’s gift card program that led to a 14x return in sales for Main Street businesses! In this webinar, Sandra Russo-Driska discusses the must-do’s and absolutely-don’ts that have helped the Middletown Downtown Business District run a profitable gift card program for over a decade, including selling 4,100 gift cards in 2021!

Helpful LInks

In this presentation, Sandra Russo-Driska, Downtown Business District Coordinator, shares:

  • The support & resources you need to start and maintain a successful gift card program
  • Common issues that come up & how to overcome them
  • The staff & time commitment you need to run a successful gift card program
  • A brief overview of the technology platform Middletown’s Downtown Business District uses for their program.

Other Resources

CMSC Professional Affiliates

  • Link to MP PA post

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