Below is a quick-start guide for communities to introduce you to the 4-Point Approach to Main Street management.

Whether you’re a new Executive Director of a downtown organization, a municipal official, or a motivated volunteer, these videos provide an engaging overview to introduce (or re-introduce!) you  to the 4 Points: Economic Vitality, Design, Promotion and Organization.

The 4-Point Approach to Main Street Management

ECONOMIC VITALITY
Economic Vitality Overview (YouTube)
Webinar Evaluation (Google)required for AICP CM credit
Slide Deck with Notes (PDF) 
Chat log with links to further resources (PDF)
The Heart of Waterbury social media videos

DESIGN
Design Overview (YouTube)
Evaluation (Google) – required for AICP CM credit
Slide Deck (PDF)
Chat Log (PDF)
Eversource 30 under 30 Tree Guide (PDF)
Eversource Community Relations (web link)

Additional Tree Resources:

PROMOTION
Promotion Overview – (YouTube)
Evaluation (Google) – required for AICP CM credit
Slide Deck (PDF)
Chat Log (PDF)

Additional Resources — more coming soon:
Waterbury Restaurant Guide Flipbook
Burlington North Carolina promotional page including video

ORGANIZATION
Organization Overview (YouTube)
Evaluation (Google) – required for AICP CM credit
Slide Deck  (PDF)
Chat Log (PDF)

Additional Resources:
CMSC Communications Toolkit (ctmainstreet.org)
CMSC Small Business Resource Library (Vimeo) Includes Social Media tutorials
Introduction to Main Street (YouTube)

Want to know more?

An Introduction to Main Street
This video provides an introduction to CT Main Street Center, an overview of The Main Street Approach, and how to develop a Main Street Action Plan.