O.3.2 Strategic Plan Action Update or develop a strategic plan with stakeholder input and informed by your district’s assets. Why A strategic plan outlines the key goals and initiatives you want to undertake in your district over a period of time. How Review the...

O.3.1 Mission & Vision Action Update or create a written mission and vision statement with input from stakeholders. Why A mission and vision statement is critical to guide your district work to consistent, strategic progress. Resources Getting Started [PDF] Review...

O.2.2.2 Board Representation – Constituencies Note: “Board” refers to a Board of Directors of a non-profit or other legal entity, an Advisory Board, Committee, or Commission.  Action Develop a board that is made up of individuals who represent...

O.1.2 Community Support Action Build community buy-in and consensus on your district’s revitalization. Why District stakeholders must be aligned with a unified vision. If different stakeholder groups have different priorities or goals, the district will not...

O.1.1 Municipal Support Action Build municipal support for and investment in your district’s revitalization. Why Municipal support is crucial for a unified vision and support structure. How Municipal government should demonstrate an active commitment to the...

P.3.1 Event Strategy Action Develop an event’s strategy that aligns with your district’s assets, positioning statement, strategic plan, and national/local trends. Why Events take a lot of resources; ensure the events your district hosts align with and...

P.2.3 Brand Key Messages Action Develop key messages and talking points for the different stakeholders of your district. Why “Key messages are the main points of information you want your audience to hear, understand, and remember. They are bite-sized summations...

P.2.1 Positioning Statement Action Develop or improve a positioning statement for your district. Why A positioning statement is a concise and compelling description that captures the vibe of your district and gives a person why they should live, work, and/or play in...

P.1.2 Attitudes and Perceptions Survey Action Conduct, analyze, and document the findings of an attitudes and perception survey of your district. Why Conducting an attitudes and perception survey of your district gives valuable insights into the community’s...

D.7.1 Public Art Inventory Action Conduct and document your district’s public art inventory. Why All good plans for revitalization start with taking stock of the assets your district has. This enables you to create a strategic plan that takes advantage of the...