Friday, March 12, 2010
8:30 am - 4:30 pm
Donald F. Jones Auditorium
123 Huntington Street
New Haven, CT 06511
with Amy Jordan Webb, National Trust for Historic Preservation
Tourism is a powerful economic development tool. Tourism creates jobs, provides new business opportunities and strengthens local economies. The core idea in cultural heritage tourism is: Save your Heritage and your Culture, Share it with Visitors, and Reap the Economic Benefits of Tourism.
As a natural follow-up to the highly successful December workshop, “The ROI of Historic Preservation” with Donovan Rypkema, CT Main Street Center was pleased to present this much anticipated and timely workshop focused on developing and managing cultural heritage tourism.
Workshop Topics Included:
- Interpreting cultural heritage in your community
- Marketing: national research and demographics of travelers
- Cultural Heritage Tourism survival toolkit
- Discussion: making your community visitor-ready
With state funding for tourism marketing virtually eliminated, collaboration is essential. Finding local partners to help build an integrated and enlivening visitor experience is key.
Workshop Sponsored By