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Home Events - Connecticut Main Street Center CMSC Webinar: Gift Cards — How to Run a Program That Makes $$$ for Your Main Street

CMSC Webinar: Gift Cards — How to Run a Program That Makes $$$ for Your Main Street

Tuesday, May 24, 2022
10:00 am – 11:00 am

Are you considering a gift card program for your downtown? Or maybe you already launched one, but it’s struggling – or worse? When done well, a gift card program can be an excellent way to market your downtown and support your Main Street businesses.

Join us to learn the secrets of Middletown’s gift card program that led to a 14x return in sales for Main Street businesses. In this webinar, Sandra Russo-Driska will discuss the must-do’s and absolutely-don’ts that have helped the Middletown Downtown Business District run a profitable gift card program for over a decade, including selling 4,100 gift cards in 2021!

Sandra Russo-Driska, Middletown’s Downtown Business District Coordinator, will share with you:

  • The support & resources you need to start and maintain a successful gift card program
  • Common issues that come up & how to overcome them
  • The staff & time commitment you need to run a successful gift card program
  • A brief overview of the technology platform Middletown’s Downtown Business District uses for their program.

Click Here for more information and to register


In partnership with our AICP certification management partner, FHI Studio, this webinar is approved for 1 CM credit for certified planners.


May 24 2022


10:00 am - 11:00 am
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P.O. Box 270, Hartford, CT 06141 | 860.280.2337