Four Point Main Street Management – Promotion – Connecticut Main Street Center

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Return to course: Main Street Accelerator

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Main Street Accelerator

Month 1 Overview
Qualities of a Vibrant Downtown
History of the Four Point Approach
Four Point Main Street Management - Organization
Four Point Main Street Management - Economic Vitality
Four Point Main Street Management - Design
Four Point Main Street Management - Promotion
Conducting Main Street Inventories

Month 2 Overview
Introduction to Sustainable Development
Overcoming Unconscious Bias: Defining It
Overcoming Unconscious Bias: Owning It
Overcoming Unconscious Bias: Taking Action
Sustainable Practices for Downtown
The Role of Historic Preservation in Sustainability
Bonus: How Do You Know If Your Project Is Historic

Month 3 Overview
8 Principles of Downtown Revitalization
Why Projects Fail
Define the Challenge
Conduct an Analysis
Ideate & Set Direction
Set Goals
Write the Action Plan

Month 4 Overview
Community Engagement
Understanding Stakeholders
Tailor Messaging
Creating a "One Pager"
Spreading Your Message

Month 5 Overview
Structuring Your Team
Assessing Your Team Needs
Volunteer Position Descriptions
Volunteer Recruitment
Volunteer Screening & Selection
Volunteer Review & Appreciation
Running Effective Meetings
Working with Consultants
Partnering with Other Parties

Month 6 Overview
Collecting Data
Evaluating and Share Out
Creating a Budget
Fundraising
Securing Sponsorships
Bonus: Sustainable CT Community Match Fund
Bonus: Historic Preservation Funding Resources
Bonus: Connecticut Humanities Grant Funding

Four Point Main Street Management – Promotion

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