Strategic Plan vs. Action Plan vs. Project Plan – Connecticut Main Street Center

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Return to course: Main Street Accelerator 2025 – Presented by Webster Bank

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Main Street Accelerator 2025 - Presented by Webster Bank

Monthly Virtual Session Calendar
Coaching Sessions
Grant Eligibility
Collaboration Workbook

Month 1 Overview
Qualities of a Vibrant Downtown
History of the Four Point Approach
1.3 Four Point Main Street Management - Organization
Four Point Main Street Management - Economic Vitality
Four Point Main Street Management - Design
Four Point Main Street Management - Promotion
8 Principles of Downtown Revitalization
Root Cause Analysis
Conducting a Market Analysis
Conducting Main Street Inventories

Month 2 Overview
Introduction to Sustainable Development
Creating a Welcoming & Inclusive Main Street Experience
Sustainable Practices for Downtown
The Role of Historic Preservation in Sustainability
Refine Define Your Project
Bonus: How Do You Know If Your Project Is Historic

Month 3 Overview
Why Projects Fail
Strategic Plan vs. Action Plan vs. Project Plan
Designing Your Project for Long-Term Impact
Creating an Evaluation Plan
Creating a Budget
Developing Your Project Plan

Month 4 Overview
Community Engagement
Understanding Stakeholders
Running Effective Meetings
Tailor Messaging
Creating a "One Pager"
Spreading Your Message

Month 5 Overview
Fundraising 101
Main Street Fundraising Sources and Tips
Securing Sponsorships
Bonus: Sustainable CT Community Match Fund
Bonus: Historic Preservation Funding Resources
Bonus: Connecticut Humanities Grant Funding

Month 6 Overview
Structuring Your Team
Assessing Your Team Needs
Volunteer Position Descriptions
Volunteer Recruitment
Volunteer Screening & Selection
Volunteer Review & Appreciation
Working with Consultants
Partnering with Other Parties

Strategic Plan vs. Action Plan vs. Project Plan

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