Course Curriculum

Coaching Sessions

Grant Eligibility

Collaboration Workbook

Month 1 Overview

Qualities of a Vibrant Downtown

History of the Four Point Approach

1.3 Four Point Main Street Management - Organization

Four Point Main Street Management - Economic Vitality

Four Point Main Street Management - Design

Four Point Main Street Management - Promotion

8 Principles of Downtown Revitalization

Root Cause Analysis

Conducting a Market Analysis

Conducting Main Street Inventories

Month 2 Overview

Introduction to Sustainable Development

Creating a Welcoming & Inclusive Main Street Experience

Sustainable Practices for Downtown

The Role of Historic Preservation in Sustainability

Refine Define Your Project

Bonus: How Do You Know If Your Project Is Historic

Month 3 Overview

Why Projects Fail

Strategic Plan vs. Action Plan vs. Project Plan

Designing Your Project for Long-Term Impact

Creating an Evaluation Plan

Creating a Budget

Developing Your Project Plan

Month 4 Overview

Community Engagement

Understanding Stakeholders

Running Effective Meetings

Tailor Messaging

Creating a "One Pager"

Spreading Your Message

Month 5 Overview

Fundraising 101

Main Street Fundraising Sources and Tips

Securing Sponsorships

Bonus: Sustainable CT Community Match Fund

Bonus: Historic Preservation Funding Resources

Bonus: Connecticut Humanities Grant Funding

Month 6 Overview

Structuring Your Team

Assessing Your Team Needs

Volunteer Position Descriptions

Volunteer Recruitment

Volunteer Screening & Selection

Volunteer Review & Appreciation

Working with Consultants

Partnering with Other Parties