O.3.2 Strategic Plan
Update or develop a strategic plan with stakeholder input and informed by your district’s assets.
A strategic plan outlines the key goals and initiatives you want to undertake in your district over a period of time.
Review the “Main Street Planning for Success” guide from Main Street New Jersey for steps to guide you through the strategic planning process.
Elements of a good strategic plan:
- Update every 3 years.
- Develop through an inclusive process gathering district and community input to keep the pulse on the district’s needs through focus group events, online surveys, and/or other strategies.
- Reflects opportunities driven by local and national trends informed by market research and analysis.
- Reflects the district’s business, building, historic, public spaces, art, and business clusters inventory.
- Includes measurable outcomes and benchmarks.