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D.2.2 Parking Promotion

D.2.2 Parking Promotion

Action

Improve the promotion of your district’s parking options.

Why

Parking is always a hot topic. Most often people complain that there is not enough parking. We have found that sometimes you have enough parking, but people just don’t know about it or can’t navigate to it.

How

A specific webpage can be developed for district parking.  Information should include all parking options, rates, enforcement, and locations etc.  The link can be shared and promoted through all district stakeholder and business web and social media sites.  A more specific “wayfinding signage” plan may need to be developed to identify specific locations and desired/required signage information as well as determine a budget for the cost.

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D.2.1 Parking Inventory

D.2.1 Parking Inventory

Action

Conduct and document your district’s historic building, landmark, and public spaces inventory.

Why

All good plans for revitalization start with taking stock of the assets your district has. This enables you to create a strategic plan that takes advantage of the assets you have, address core issues, share information more easily with stakeholders, and helps you market your district.

How

Watch the “How to Collect, Maintain, and Leverage Your Main Street Inventories” webinar and review the Main Street Inventory Quick Reference for guidance on how to conduct this inventory.

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D.1.3.4 Pet Friendly

D.1.3.4 Pet Friendly

Action

Establish a pet-friendly culture in the downtown.

Why

When we welcome pets, we welcome their humans too. Pets can bring positive energy and encourage social connections on our Main Streets. Pet friendly accommodations and policies encourage foot traffic and increase support for businesses.  

How

  • Conduct a pet friendliness audit and hold community outreach events to understand existing conditions downtown. This process can be used to come up with opportunities for improvement. 
  • Share results of this audit, as well as any resulting goals and objectives, with developers, property owners and businesses. 
  • Install multiple pet waste stations along sidewalks, near or in public green spaces, and locations near pet-friendly residential complexes.
  • Install dedicated pet amenities such as a dog park and water fountains.
  • Provide businesses resources to help them understand the role of service animals and may provide treats and/or water bowls.
  • Develop, fund and implement a plan to properly maintain and advertise these amenities in the district.

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D.1.4 Crosswalks

D.1.4 Crosswalks

Action

Provide and maintain quality crosswalks to make the pedestrian experience more welcoming and safe. 

Why

Crosswalks provide safe passage across streets and discourage unsafe crossings. They alert drivers to pedestrians. A well designed, ADA compliant system of crossings increases access to resources, provides a feeling of safety, encourages more foot traffic to support your downtown businesses and increases social opportunity. 

How

  • Conduct a crosswalk audit and hold community outreach events to understand existing conditions downtown. This process can be used to come up with opportunities for improvement. 
  • Plan for, fund, construct and maintain an adequate number of crosswalks that:
    • are clearly visible
    • have proper signalization
    • follow ADA best practices
    • calm traffic and increase safety

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D.1.3.3 Sidewalk Maintenance

D.1.3.3 Sidewalk Maintenance

Action

Improve sidewalk maintenance.

Why

Sidewalks typically make up the vast majority of your district’s streetscape; therefore, they make a big first impression. If your sidewalks are covered in garbage, snow, weeds, or other debris it will give off a negative impression of disinvestment.

How

Tactics to help improve sidewalk maintenance:

  • Establish ordinances that clearly explain the roles and responsibilities for building owners and business owners for maintenance
  • Enforce ordinances consistently
  • There is a reliable, designated maintenance provider

Resources

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D.1.3.2 Sidewalk Furniture and Fixtures

D.1.3.2 Sidewalk Furniture and Fixtures

Action

Provide and maintain branded, carefully curated public amenities such as lighting, benches, bike racks, garbage and recycling receptacles. 

Why

Public amenities invite people to spend time in the downtown and can help create feelings of welcoming, safety and a sense of “being someplace special”. Clean, well-maintained sidewalk furniture and fixtures show that a community cares and is willing to invest in their downtown. Planning a system of public amenities through branding, design, color and repetition will help to create your Main Street’s unique identity. 

How

  • Conduct a public amenity audit and hold community outreach events to understand existing conditions downtown. This process can be used to come up with a wishlist for improvements and help prioritize new amenities. 
  • If you do not already have updated branding or a color scheme for the downtown, consider hiring a landscape architect or marketing firm to help the district create a public amenity plan. 
  • Develop, fund and implement a plan to properly maintain these amenities in the district. 
  • Be sure local regulations and policies are in place to support installation and maintenance of amenities as part of any redevelopment project or new development.

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D.1.3.1 Sidewalk Conditions

D.1.3.1 Sidewalk Conditions

Action

Conduct community outreach. Design and construct sidewalks in the district that provide maximum connectivity and are compliant with accessibility standards. Develop a plan and budget to keep them well-maintained.

Why

Sidewalks connect people to local businesses, jobs, education, places of worship, social events, food resources and more throughout the downtown, and this encourages increased foot traffic and economic development. Utilizing a well-maintained, accessible sidewalk can also be a more healthy, environmentally friendly, affordable, and welcoming way to get where you need to go. 

How

  • Conduct a sidewalk audit and hold community outreach events to understand existing conditions of sidewalks downtown. This can include a wishlist for improvements, amenities and additional sidewalk connections. 
  • Develop, fund and implement a plan to properly maintain sidewalks in the district. 
  • Develop, implement and plan for advertising your sidewalk network. 
  • Be sure local regulations and policies are in place to support installation and maintenance of the downtown sidewalk system.

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D.1.2 Public Transit

D.1.2 Public Transit

Action

Conduct community outreach. Research, develop and implement a public transportation plan that includes construction of (and signage for) safe, well-placed transit stops and amenities throughout the downtown. 

Why

Public transportation easily connects people to local businesses, jobs, education, places of worship, social events, food resources and more throughout the downtown, and this encourages economic development. It can also be a more healthy, environmentally friendly, affordable, and fun way to get where you need to go.

How

  • Conduct research and hold community outreach events regarding the needs and desires for public transportation downtown. 
  • Develop and implement a public transportation plan that improves safety, links transit to housing, food resources, employment centers, and connects to the downtown. The plan should also include attractive transit stops and amenities. 
  • Develop and implement and plan for advertising available transportation options.

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D.1.1 Bike-Friendly Culture

D.1.1 Bike-Friendly Culture

Action

Conduct community outreach. Research, develop and implement an active transportation plan that includes construction of (and signage for) safe, well-placed and attractive bike lanes and amenities throughout the downtown. 

Why

Active transportation, including bicycle riding, is a healthy, environmentally friendly, affordable, and fun way to make your journey to work, to shop, to play and to get back home again. If you use public transportation, sometimes you’ll need your bike to take you that “final mile” home from the train or bus. Main Street districts that have a bike-friendly culture enjoy improved safety, economic benefits and increased access to mobility options, overall vibrancy and foot traffic for your businesses. 

How

  • Conduct research and hold community outreach events regarding the needs and desires for active transportation downtown. 
  • Develop a master plan that includes bike lanes or bike corridors which link to multi-modal transit, housing, & employment centers, and connect downtown to other trails (if applicable).
  • Implement the plan. Construct protected bike lanes in your district using attractive visual contrast.
  • Conveniently locate bike racks in multiple locations throughout the Main Street district.
  • Develop and implement and plan for advertising available transportation options.

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V.4.2 Succession Planning Resources

V.4.2 Succession Planning Resources

Action

Be a resource for your businesses on succession planning so they can learn about, plan for and successfully navigate business transitions if the owner can no longer maintain the business.

Why

Business owners are often so engaged with the day to day operations of running the business that it’s hard to take the time to consider succession planning, unexpected illness, retirement. Still, having a plan in place for the future will help protect one the business owner’s (and often their family’s) most financially valuable asset. A succession plan evaluates the value of the business and prioritizes mentorship for possible successors. Succession planning helps to avoid a forced sale of the business and Main Street vacancies.

How

  • Obtain samples of disaster, hazard or resiliency plans from other communities to use as a reference. 
  • Explore opportunities for technical assistance and partnership with your region’s Council of Governments’ Hazard Mitigation Plan, SustainableCT and Resilient Connecticut – CIRCA. 
  • Hold a workshop with Main Street stakeholders, emergency services, public safety, public health, economic development, and other municipal departments to discuss and draft the Disaster Plan.
  • Include topics such as mitigation, natural disaster, technology loss, pandemic, relocation options, resources and communication plan.
  • Include what financial resources would be available to help the business(es) with continuity.

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P.O. Box 270, Hartford, CT 06141 | 860.280.2337