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D.7.1 Public Art Inventory

D.7.1 Public Art Inventory

Action

Conduct and document your district’s public art inventory.

Why

All good plans for revitalization start with taking stock of the assets your district has. This enables you to create a strategic plan that takes advantage of the assets you have, address core issues, share information more easily with stakeholders, and helps you market your district.

How

Watch the “How to Collect, Maintain, and Leverage Your Main Street Inventories” webinar and review the Main Street Inventory Quick Reference for guidance on how to conduct this inventory.

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D.4.5 Environmental Resiliency Initiatives

D.4.5 Environmental Resiliency Initiatives

Action

Develop, fund, implement and maintain an environmental resiliency and low impact development plan.

Why

Implementing low impact development principles and practices, and planning for environmental resiliency:

  • manages and cleans stormwater
  • reduces road closures due to flooding (keeps customers from visiting, employees from working)
  • mitigates impacts to property owners and businesses
  • can add beauty and interest through green infrastructure

How

  • Utilize any previous studies or community engagement feedback to create, fund and implement an environmental resiliency and low impact development plan. 
  • Work with partners such as the local Department of Public Works, Engineering Department and the State of CT Department of Transportation Right of Way office as needed.

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D.4.4 Trees

D.4.4 Trees

Action

Develop, fund and implement an annual tree management and planting plan.

Why

Trees are an essential component in a downtown setting, providing beauty, cooling shade, community identity, traffic calming and fresh air. It is known that town centers and urban areas often are densely developed, paved, and have a lack of green space and trees. Trees should be maintained and appropriately reincorporated to our downtowns. Communities with trees as part of a beautification program send a positive message to potential investors, like new residents or developers. Educational tree care and planting programs that include volunteer opportunities increase social engagement and allow merchants, property owners and other community members to work as a team.

How

  • Utilize your public amenities or tree inventory and any previous community engagement feedback to create, fund and implement a tree management and planting plan that reflects community spirit and enhances the pedestrian experience. 
  • As part of your tree inventory or planting plan, have a goal of at least 80% of all trees being appropriate for the downtown. For example, they are an appropriate height, species, roots aren’t disrupting buildings or sidewalks, blocking traffic / safety signs or creating other safety hazards. 
  • Be sure all plantings are maintained throughout the year.
  • Encourage merchants and businesses to participate in the planting program.

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D.4.3 Flower Program

D.4.3 Flower Program

Action

Develop, fund and implement an annual beautification plan including hanging flowers, planters and merchant window boxes.

Why

Main Street professionals know that a vital component of revitalizing commercial districts is flowers. Communities with thriving beautification programs send a positive message to potential investors, like new residents or developers. These communities see an increase in business sales. Consumers prefer to shop in pretty places, and pretty places increase the value of a product. Planting programs that include volunteer opportunities increase social engagement and allow merchants, property owners and other community members to work as a team. Bonus: Pollinators! 

How

  • Utilize your public amenities inventory and any previous community engagement feedback to create, fund and implement a flower/beautification plan that reflects community spirit and enhances the pedestrian experience. 
  • Be sure all amenities and plantings are maintained throughout the year.
  • Encourage merchants and businesses to participate in the flower program.

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D.4.2 Green Space Maintenance

D.4.2 Green Space Maintenance

Action

Improve green space maintenance.

Why

Green spaces such as trees, flowers, planter boxes, traffic islands, vacant lots, parks, alleys, riverfront, grass, gateways, etc. provide vibrancy and life to your district. However, if they are overgrown or improperly maintained they give a negative impression of disinvestment.

How

Tactics to help improve sidewalk maintenance:

  • There is a reliable, designated maintenance provider for each green space for year-round maintenance
  • If you are using volunteer groups, ensure that the volunteer group knows what is expected of them by clearly communicating to them what is needed

Resources

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D.4.1 Green Space Inventory

D.4.1 Green Space Inventory

Action

Conduct and document your district’s green space inventory.

Why

All good plans for revitalization start with taking stock of the assets your district has. This enables you to create a strategic plan that takes advantage of the assets you have, address core issues, share information more easily with stakeholders, and helps you market your district.

How

Watch the “How to Collect, Maintain, and Leverage Your Main Street Inventories” webinar and review the Main Street Inventory Quick Reference for guidance on how to conduct this inventory.

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D.3.2 Graffiti Remediation

D.3.2 Graffiti Remediation

Action

Develop resources, policies, and programs to deter and remediate graffiti.

Why

Graffiti can give off a negative impression of disinvestment in your district.

How

Tactics to help improve graffiti remediation and prevention:

  • Have dedicated resources to remediate any graffiti within 24-48 hours of its discovery
  • Have dedicated resources to enforce ordinances against graffiti and investigate sources of graffiti
  • Have a public art program to enliven spaces and deter graffiti

Resources

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D.3.1 Lighting

D.3.1 Lighting

Action

Work with public works and public safety on addressing lighting deficiencies. Encourage them to update the lighting plan accordingly.

Why

Lighting can play a significant role in shaping the identity of a downtown. It helps create a sense of place, enhance safety and security and improve the overall quality of life for residents and visitors. 

How

  • Utilize your public amenities inventory and any previous community engagement feedback to create, fund and implement a lighting plan which includes energy saving and dark-sky-friendly practices. 
  • Develop and enforce policies and regulations to support the goals and objectives of the lighting plan. 
  • Review the plan every 5 years to keep up with industry standards and ensure a safe, sustainable, and equitable environment. 
  • Be sure that the lighting installations are regularly monitored, maintained, and repaired.
  • Get creative with your lighting to highlight your Main Street assets including merchant windows, public art installations, historic buildings and architectural features to provide an enhanced experience for residents and visitors.

CMSC Professional Affiliates

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D.2.4 EV Charging Stations

D.2.4 EV Charging Stations

Action

Install and maintain EV Charging Stations in convenient, accessible locations throughout the downtown.  

Why

Adding EV Charging Stations downtown will provide a safe, convenient asset to attract more residents, shoppers, diners and employees of local businesses.  

How

  • Engage the community and various stakeholders to understand the need and desire for EV charging stations, including possible locations. 
  • Develop a plan for, and fund, installation and maintenance of EV Charging Stations. 
  • Be sure to install directional signage leading users to the stations. 
  • Make EV Charging Station information available online, social media, and advertise with all events.

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D.2.3 Parking Signage

D.2.3 Parking Signage

Action

Install and maintain carefully located, clear, branded signage to advertise available parking in the downtown.  

Why

Clearly marked and well-advertised parking encourages more people to spend time in your downtown which boosts the overall vibrancy and local economy. 

How

  • Utilizing your parking study or parking plan, design signs that are branded, clear and easy to understand for as many people as possible. 
  • Utilizing your parking study or parking plan, strategically locate signage in areas that are visible from the street. 
  • Maintain all signs throughout the year. Trim any vegetation that might block signage.

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P.O. Box 270, Hartford, CT 06141 | 860.280.2337