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Crosskey Architects LLC

Crosskey Architects LLC

Through sensitive renovation, creative adaptive reuse, and conscious design of new buildings, we preserve our cultural heritage by giving new life to our forgotten history.

At Crosskey Architects, we distinguish ourselves by our client focused approach, characterized by listening to our clients, then developing thoughtful, imaginative, and inspired results to solve their project requirements. Our enthusiastic pursuit of creative solutions is aided by our profound knowledge and 39+ years of extensive experience.

We are preservationists.  We are creators of communities.

Services

Services include: Placemaking, Downtown Revitalization, Mixed-use Development, Adaptive Reuse of Historic Buildings

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Contact

William Crosskey
 President & CEO
750 Main Street
Hartford, CT 06103
860.724.3000
wc@crosskey.com

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BL Companies

BL Companies

At BL Companies, our mission is to provide creative solutions that enhance the built and natural environment through the leadership and dedication of our employee owners working in partnership with our clients.

At BL Companies, we understand that every client has different needs and that every project will involve different considerations and present different challenges. That is why we have assembled a diverse team of talented professionals, each bringing unique skills to the table. Our comprehensive capabilities enable us to custom tailor our service offerings to fit the requirements of each client we serve and each project we take on. This adaptability also gives us the agility necessary to stay relevant in a constantly-changing business environment.

Services

Services include: Placemaking, Mixed-use Development, Public Infrastructure and Landscape Architecture

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Contact

Heather Halotek
355 Research Parkway
Meriden, CT 06450
203.608.2436
Hhalotek@blcompanies.com

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Grow America

Grow America (National Development Council)

The most experienced and comprehensive community and economic development nonprofit in the country.

For over five decades, we have worked to improve the lives of millions of people through new economic opportunity and community improvement, in every one of the 50 states, Puerto Rico, and the US Virgin Islands.

Services

Services include: Comprehensive community and economic development

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Contact

Kevin Gremse
Brooklyn, NY 
917.559.7181
KGremse@ndconline.org

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Penn Globe

Penn Globe

Lighting for the Greater Good

Since 1877, Penn Globe has been America’s premier outdoor lighting company.

Today, we have the privilege to continue to work with the best customers, our cities, towns, colleges and universities each of whom entrust Penn Globe with their vision. 

We are dedicated to honoring our history while we focus on  future lighting innovations.

Services

Services include: Lighting design + Manufacturing

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Contact

Marcia LaFemina
300 Shaw Road
North Branford, Ct 06471
(203) 484-7749
lafeminam@pennglobe.com

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CMSC Webinar: Main Street Management 101

CMSC Webinar

Main Street Management 101

Webinar Summary

Creating and maintaining a vibrant Main Street is a commitment. It does not happen overnight and requires consistent attention and management. There are many moving parts – stakeholders with different agendas, external market and economic factors out of your control, and limited resources. The good news is there is model that has been replicated across the country for decades to help guide your initiatives and priorities.

This webinar gives you a high-level overview of the Main Street Management Four Point Approach and ideas on how you can start implementing the approach into your Main Street.


Presentation Highlights

  • Origins of the Four Points of Main Street Management

    In the late 1970s the National Trust for Historic Preservation developed a pilot program designed to address the neglect and demolition of historic downtowns. They discovered that downtowns had lost their value in these four distinct areas: economic value, physical value, social value, and civic value. This loss of value was attributed to land use policy, the rise of autos, and suburban sprawl.

    This Main Street Approach was developed to address the restoration of these values simultaneously by providing a framework to guide revitalization efforts.

    Every community and commercial district are different, with its own distinctive assets and sense of place, but the Main Street Approach provides a practical, adaptable framework for downtown transformation that is tailored to local conditions.

    The four points of Main Street management are:

    • Organization
    • Economic Vitality
    • Design
    • Promotion
  • Organization

    Goal – Restore civic value through:

    • Building leadership and strong organizational capacity
    • Ensuring broad community engagement
    • Forging partnerships across sectors

    Aspects of Organization

    • Community Stakeholder Support:
      • Are community stakeholders in consensus on the vision for the downtown?
      • Is the municipality actively supporting Main Street through resource allocation?
      • Resource: Spotlight on Main in Torrington
    • Public Safety
      • Is public safety involved as a revitalization partner?
    • Board of Directors or Advisory Board
      • Is there an active, diverse Board of Directors?
    • Strategic Planning and Work Plan
      • Is a work plan regularly updated to align with a current strategic plan for Main Street?
    • Funding
      • Are there multiple revenue streams to support Main Street revitalization?
    • Financial Management
      • Are financial management best practices followed?
    • Administration
      • Is there full-time, paid dedicated staff person to Main Street?
    • Volunteers
      • Is there a volunteer management strategy in place?
    • Demonstrating Impact
      • Are accomplishments regularly communicated to stakeholders?
    • Messaging and Outreach
      • Are multiple communication channels consistently used to update stakeholders and promote activity?
  • Economic Vitality

    Goal – Restore economic value through:

    • Build a diverse economic base
    • Catalyze smart new investment
    • Cultivate a strong entrepreneurship ecosystem

    Aspects of Economic Vitality

    • District Knowledge & Data
      • Have you documented your Main Street assets?
    • Historic Preservation
      • Is there a historic preservation ethos?
    • Housing
      • Does your zoning support the development of housing downtown?
    • Vacant Storefronts and Lots
    • Property Owner Engagement
      • Are your property owners regularly engaged?
    • Attracting Development
      • Do you have a “one-stop-shop” approach for developers and other Main Street investors?
    • Small Business Support & Ecosystem
      • How are your small businesses supported?
    • Recruiting Business
      • Do you have a strategic plan to recruit businesses based on needs and wants of the community?
  • Design

    Goal – Restore physical value through:

    • Creating an inviting, inclusive atmosphere
    • Celebrating historic and unique character
    • Fostering accessible, people-centered public spaces

    Aspects of Design

    • Building façades/Historic Preservation
      • What is the condition of your building façades?
    • Bike Lanes & Public Transit
      • How can people travel to and get around in your Main Street?
    • Sidewalks & Crosswalks
      • What is the condition and uses of your sidewalks?
    • Green Spaces
      • Are your green spaces appropriately maintained?
    • Parking
      • Are you promoting your parking options?
    • Public Art
      • Is public art used to activate Main Street?
    • Lighting
    • Graffiti & Litter Removal
      • How is Main Street kept clean?
    • Signage
      • Is your downtown signage easy to read and in good condition?
    • Window Displays
      • Do your downtown businesses have attractive window displays?
  • Promotion

    Goal – Restore social value through:

    • Marketing district’s defining assets
    • Communicating unique features through storytelling
    • Supporting buy-local experience

    Aspects of Promotion

    • Attitudes and Perceptions
    • Branding and Positioning
      • Do you have consistent, strategic branding that uniquely positions your community?
    • Retail Promotions
      • Do you host or facilitate activities that highlight goods and services offered by your downtown businesses?
    • Special Events
      • Do you host strategic special events to draw in large crowds and visitors?

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About Presenter Kristen Lopez

Kristen M. Lopez is Connecticut Main Street Center’s Education & Training Director. With over 11 years of experience in economic development from various roles and industries across the United States, she has always worked with adults to achieve their goals through education. Kristen is an AmeriCorps VISTA Volunteer alum, a StartingBloc Fellow, and Next City Vanguard Fellow. She holds a bachelor’s degree in finance from Messiah University.

Contact Info

Connect with Kristen via email or phone.

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CMSC Webinar: Implementing Successful Parklet Programming

CMSC Webinar

Implementing Successful Parklet Programming

Webinar Summary

During COVID, we saw a surge of temporary interventions to support outdoor dining and shopping by way of parklets and other outdoor space programming. How can we carry forward this momentum and develop sustainable parklet programs that better support local businesses, foster community, and improve the pedestrian experience?

In this webinar you will:

  • Understand what parklets are and the different types of parklets or outdoor shared spaces and their benefits
  • Learn the ordinances, zoning & other policy considerations to implement a successful program
  • Hear from communities who have implemented successful parklet programs about how they did it

Presentation Highlights


  • Stamford Case Study

    History

    • Stamford had a small PARKlets program in 2016, 2017, and 2018 for sidewalk only dining.
    • The StrEATeries Program was a collaboration between the City and the Downtown Special Services District with the goal to keep restaurants open and let people dine safely during COVID-19 restrictions. The program transformed 140+ parking spaces into outdoor dining using caution tape, water barriers, and other materials that was already on hand. The program was well-received.
    • In the fall of 2021, the City contracted with FHI Studio to developed regulations and a design guide to address: ADA compliance, roadway safety, noise concerns, design and material standards, streamline planning and permitting processes, and to reduce the regulatory burden on restaurants.

    Present Day

    • As of March 16, 2023, the city passed an ordinance to make the outdoor dining permanent. The design guide and permitting process is being finalized.

    Future Plans

    • Building on success by moving from temporary to permanent.
      • On Lower Summer Street, the city is eliminating street parking and widening the sidewalk to allow for more outdoor dining. This project is set to break ground in spring 2023.
      • Parking area on Bedford Street is in talks to close off and become a permanent public plaza that would also create 80 seats of outdoor dining.
    • Transformation of public space from car oriented to people oriented.
  • Stamford Parklets – Key Topics

    Parking

    • The mindset of having parking right in front of the restaurant as the most important asset is slowly changing because restaurants are realizing that one or two parking spots could equal up to 20 extra seats. Stamford also has other parking lot options for customers.
    • The City of Stamford calculated a $500k-$750k loss in parking revenue due to outdoor dining. It was a policy decision to focus on keeping downtown restaurants open and to attract visitors to downtown. There are fees for outdoor dining permits and there is a possibility of higher tax revenue and other economic benefits from expanded dining.

    Funding

    • The purchase of materials for the StrEATeries Program in response to COVID was self-funded by the City of Stamford.
    • The design guide was funded through a CDC grant funneled through the Capitol Region COG.
    • The Lower Summer Street sidewalk expansion project is funded through the CT Department of Transportation Community Connectivity Program as well as City capital funds.
    • The Bedford Street public plaza is funded through the Communities Challenge Grant through CT Department of Economic and Community Development as well as City capital funds.

    Stakeholders

    • Launching the StrEATeries program was an “all hands on deck” initiative including the Operations Department, Health Department, and Public Safety. The Transportation, Traffic, and Parking team (under Operations Department) lead the project.
  • Parklet Design Guide Considerations – FHI Studio

    Creating a design guide is essential for standardizing outdoor dining and ensuring the safety of pedestrians and diners. We highly encourage you to watch the webinar starting at marker 12:00 for a more in-depth overview of the design considerations FHI Studio put together for their design guide for Stamford.

    Design Guide Best Practices

    • Consider the target audience of the design guide and make it easy for them to understand (e.g. restaurant owners, property owners, etc.)
    • Provide good technical information with easy-to-understand graphics
    • Provide easy to follow construction/materials guide
    • Straight forward public-friendly permitting process
    • Guidance should be flexible including a custom design opinion and a standard design option
    • Keep it short and simple

    Design Guide Contents

    The design guide should include:

    • Site selection requirements
      • Prohibited locations include crosswalks, bus stops, bus lanes, bike lanes and bike facilities, commercial vehicle loading zones, fire lanes, and handicap parking spaces
    • Parklet layouts and design requirements
      • Design requirements for all types of parklet typologies: Parking lot, street closure, on-street parking (angled and parallel), sidewalk – curb side, and sidewalk – building side
    • Permitting process including applicable fees and requirements
    • Operations and maintenance
  • Parklet Programming Examples

    Examples of parklet programming from other cities:


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About the Speakers

  • Luke Buttenwieser

    Luke Buttenwieser has been with Stamford’s Transportation, Traffic, and Parking Department for four years. In his role, Luke works on a variety of projects ranging from addressing citizen service requests; zoning, building, and construction permit review and management; grant writing; roadway and neighborhood transportation planning studies; oversight of roadway design and construction projects; and pavement markings and signage design and installation. Luke spearheads the City’s Outdoor dining program, and is the project manager for the City’s Vision Zero Initiative. Luke focuses his work on improving safety for all roadway users with an emphasis on pedestrian and bicyclist safety and mobility.  He is also a full time student at New York University on a dual Bachelors/Masters track from the Tandon School of Engineering where he is pursuing a Bachelors of Science in Sustainable Urban Environments and a Masters in Urban Planning from the Wagner Graduate School of Public Service.

  • Parker Sorenson, PE

    Parker Sorenson, PE, is a transportation engineer with FHI Studio, a Hartford-based planning and engineering firm. During his 8-year tenue with FHI Studio, Parker has been a leader in projects related to transportation planning, traffic engineering, and community engagement. He has particular interest in bicycle and pedestrian planning and conceptual design and has led projects with such focus at the local, regional, and statewide levels for communities across the northeast. Currently, Parker is a key member on several projects such as trails routing studies, traffic calming design projects, road safety audits, complete street guidelines, corridor studies, safety analysis studies and transportation master plans. In all his projects Parker strives to combine big-picture thinking with big-data technical analysis and graphical representation so that clients and the public may make informed decisions as to the future of their communities.

Contact

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CMSC Webinar: How to Start a Cultural District in Your Town

CMSC Webinar

How to Start a Cultural District in Your Town

Webinar Summary

Join Connecticut Main Street Center, in partnership with the Connecticut Office of the Arts, the Cultural Alliance of Western Connecticut, the Southeastern Connecticut Cultural Coalition, and the Northwest Connecticut Arts Council, as we discuss how to start a cultural district with people who’ve already done it!

In this virtual roundtable, we discuss the value of establishing a cultural district, the basics of the program, as well as common challenges and how to overcome them.

Presentation Highlights


  • What’s a Cultural District?

    A Cultural District is a specific area of a city or town identified by the municipality that has a number of cultural facilities, activities and/or assets–both for profit and nonprofit. It is a walkable, compact area that is easy for visitors to recognize. It is a center of cultural activities –artistic and economic. It is a place in your city/town where community members congregate, and visitors may enjoy those places that make a community special. 

  • Discussion Overview

    • In this webinar, we interview three communities – Ridgefield, New London and Torrington – that started a Cultural District.
    • The discussion is led by the leaders of three of Connecticut’s Designated Regional Service Organizations (DRSO’s), who are available to help communities learn how to form their own cultural districts. 
    • Joined by Liz Shapiro, Director of the Office of the Arts, this discussion highlights the lived experience of these communities in going through the process, the things they’d do differently, and the ways the Cultural District has energized community collaboration.

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About the Speakers

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CMSC Webinar: Reimagining Communal Spaces to be More Community-Friendly

CMSC Webinar

Reimagining Communal Spaces to be More Community Friendly

Webinar Summary

Communal spaces play a vital role in every municipality. They bring residents together, provide recreation, boost the economy and even fuel healthier lifestyles. 

In this webinar, Celeste Frye, co-founder & CEO of Public Works Partners, LLC, shares strategies for designing communal spaces that proactively and thoughtfully meet the needs of the entire community. 


Presentation Highlights

  • What is a Communal Space?

    The question of where people congregate in your town should be approached sensitively and take into consideration all the different people who live in your community. This is important because it has repercussions regarding class, race, ethnic backgrounds and ability to access spaces (ability, age, etc.) When we’re designing communal places, they need to be truly welcoming inclusiveness of all community members.

    What is a Communal Space?

    • The purpose of a communal space is to be activated and invite people in to gather and connect. From an urban planning perspective, activating a place means the use of a public space to advance community building and social interaction, using strategies to proactively bring people into a space. This can be a simple as free wi-fi or tables and chairs.
    • It’s important to acknowledge that you may have different spaces for different groups within your town and that some spaces may feel hostile to different groups, for instance to those that are unhoused (homeless) or disabled.
  • Benefits of Communal Spaces

    There are 3 main benefits of communal spaces:

    • Build social networks by encouraging people to grow their personal networks
      • Communal spaces provide infrastructure and a setting for people to gather and share experiences, and to safely interact with others who they may not see or interact with otherwise – for instance, those of differing gender identities or religious affiliation.
    • Spur economic growth both in the space and in nearby neighborhoods
      • Attracting people to a space can encourage patronage of local businesses through design and use improvements.
      • Brick and mortar stores, façade improvements, and venues for food trucks can all help small businesses thrive.
      • Communal spaces can also draw people to different neighborhoods
      • Adaptive reuse of historic buildings can give them uses that match the current residents and their needs, for instance converting old schools into community or recreational centers.
    • Improve health and wellbeing through facilitating physical and social activity
      • Can include things like parks with walking trails or game spaces, but also downtowns with walkable streets.
      • Can use design elements that encourage people to move from space to space which can improve health and wellbeing, especially in places that have historically lacked them. Examples include wide sidewalks, protected bike lanes, public transit access
      • Examples of Communal Spaces
        • Parks – Green spaces that are visually attractive and allow for physical and social interactions
        • Markets – Vacant lots can be used for pop up markets or food trucks
        • Downtowns – in addition to commercial areas, they also house government buildings, libraries and social events like parades
  • How to Be Truly Community-Friendly

    To create places that are welcoming to the entire community, it’s imperative to incorporate key elements:

    • Accessibility – go above and beyond ADA requirements
      • The community’s ADA needs should be discussed at the beginning stages of planning, not at the end
      • ADA mostly focuses on physical accessibility but we should broaden our understanding of ADA or “universal” design to include mental cognitive ability and life cycle (i.e. kids, pregnant women or older people). For example, signage should be clear and easy to understand. Use multi-sensory signals, such as auditory signals at crosswalks. Haptic, or touch-based signals, (such as braille), help as well.
      • It’s also important to make sure access is continuous. Common obstacles are curb cuts that don’t connect to cross walks or protected bike lanes that end suddenly.
      • Incorporating accessibility elements creates an equitable opportunity for people to participate in these spaces.
    • Transportation
      • Active transportation gives people more ways to traverse a space. Think of protected bike lanes (and bike parking), protected bike lanes and wide sidewalks in addition to lanes for cars. Bollards and islands can be used to help separate lanes.
    • Green space
      • A community friendly space incorporates the natural environment for recreation, play and learning. Thoughtfully plan for and maximize green space – think about things like where you’ll you put it. What will it be like in real life? For instance, will trees work in the space or are planters better?
    • Safety & Comfort
      • This makes the place approachable and can include things like awnings over shops to provide shelter from the rain, trees for shade, human-scaled lighting, slower speed limits, and permanent and movable street seating.
  • Making It Happen

    • Begin by doing robust research
      • How do people use the space? How do they want to access it? What’s the history of the neighborhood? Is it changing? What are the community demographics? Why is the project happening here, now?
      • Talk to the community and observe how the space is currently used.
    • Make Your Plan
      • Once you have the research you can create your plan, laying out your goals and strategies. Include key milestones and successes, timeline, communication protocols, incorporate the community into the implementation, etc.
    • Implement Your Plan
      • Utilize connections made with businesses and community members to create some shared decision-making frameworks.
      • Bring the larger community in and get them excited about the project. While you’ll likely engage contractors for big changes, you might be able incorporate the community by doing site tours or things like group planting projects, ribbon cuttings, etc.
      • Clear communication will also help mitigate issues like construction noise or access. It’ll let you get feedback so you can respond to issues in a timely manner. Downtown managers are often key liaisons between the different stakeholders.
    • Manage Your Space
      • Discuss funding for maintenance and who will manage the space, have strategies to evaluate the space such as who’s using it at what time of day, then you can make changes as necessary.
    • Maintain Your Space
      • Weather and use can impact your space. What’s needed for maintenance on a seasonal basis? After a year or five years?
      • Report out to the community on your successes and efforts.
  • Real Life Examples

    • Syracuse Downtown Revitalization Initiative – Public Works was engaged to support the creation of a final strategic investment plan that’s directing $10m worth of state funding to select real estate and public infrastructure investments.
      • In this project they were reconnecting two different parts of the downtown to work against the affects of population decline and the legacy of urban renewal.
      • They facilitated a series of in person and virtual charrettes focused on things the community already said was important to them – pedestrian friendly streets, trees and green infrastructure, making streetscape and building improvements and preserving the cultural heritage of this neighborhood.
        • Their recommendations included improving sidewalks and streetscapes, adding lighting and wayfinding to encourage people to traverse the area, redeveloping certain properties to create commercial and pedestrian activity, and supporting outdoor vendor spaces.
      • Lessons learned
        • Important to reach out to people in a variety of way to meet people where they are.
        • Build on what’s already working and let community members easily identify what they already like, in this case a popular community center
        • Choose and incorporate elements that fit with the community.
    • NYC Streets Plan – Public Works led the NYC Streets Plan (NSP) Public Engagement Process (PEP) to support a NSP that would include the safety of all street users, the use of multi-modal mass transit, the reduction of vehicle emissions, and access for individuals with disabilities.
      • In many communities the most publicly owned land is actually the streets, so it’s beneficial to think how they can be utilized by all users, not just cars.
      • This purpose of this program was primarily to improve the safety of non-car users.
        • Had a online engagement platform, did phone surveys targeted to non-English speakers and people who traditionally didn’t participate, which allowed for a deeper reach into the community.
      • Lessons Learned
        • Defined the accessibility need for the engagement process and the plan up front
        • Provided flexibility around the times people could engage
        • Did a mix of small group engagement so everyone felt comfortable participating

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About Celeste Frye

Co-Founder and CEO, Public Works Partners

An AICP-certified planner, Celeste Frye co-founded Public Works Partners more than a decade ago out of a passion to help mission-driven organizations increase their positive impact on local communities. She is a known expert in designing and implementing multi-stakeholder initiatives, building strong connections across the nonprofit, government and private sectors. Celeste is a member of the Regional Plan Association’s Connecticut Committee and the Coro New York Leadership Center’s Alumni Advisory Board. She was recognized with City & State’s 2021 Community Engagement Power 50 and Crain’s New York’s 2021 Notable Women Business Owners. Celeste received a M.S. in Regional Planning from Cornell University and a B.A. in International Studies & French from the University of North Carolina at Chapel Hill.

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CMSC Webinar Recap: Using Public Art for a More Vibrant & Welcoming Community

CMSC Webinar

Using Public Art for a More Vibrant & Welcoming Community

Webinar Summary

When public art is supported and implemented thoughtfully and strategically, it adds tremendous cultural, aesthetic, and economic value to a community by facilitating a sense of place and community pride. It encourages civic engagement and builds social capital through raising public awareness of important local issues and connecting residents to their neighbors and their shared history.

In this webinar, our panel from around the country and Connecticut speaks to innovative public art programs that provide economic impact and create more inclusive communities.

Presentation Highlights


  • The Importance of Public Art & Support – Connecticut Office of the Arts

    The arts provide meaning to our lives:

    • 69% of the population believe the arts “lift me up beyond everyday experiences”
    • 73% feel the arts give them “pure pleasure to experience and participate in”
    • 81% say the arts are a “positive experience in a troubled world”

    Source Americans for the Arts

    Top 5 types of arts projects people favor for government funding:

    1. To provide art in parks, downtown areas, and other public places (72%)
    2. For returning military personnel, to aid in their transition to civilian life (70%)
    3. To provide arts and culture programs for the elderly (70%)
    4. To beautify blighted or abandoned areas (69%)
    5. To promote pro-social behavior with at-risk youth (69%)

    Source Americans for the Arts

    Quality of life matters:

    • 99% of the CEOs who were questioned stated that the availability of cultural activities in an area is an important consideration in choosing a new location Source Project for Public Spaces

    CT Office of the Arts provides programming to help communities implement meaningful art projects:

    • AIR Collaborative “is a field-tested and iterative, three-step pathway designed to build innovation and economic sustainability” through facilitated community meetings.

    For more information contact: Tamara Dimitri – tamara.dimitri@ct.gov or visit ct.gov/arts

  • Murals: Examples of Public Art – The Rise Up Group, Inc

    RiseUP is a Connecticut-based non-profit that provides localized, end-to-end placemaking and public art management. Services include:

    • Project management
    • Fundraising strategy (can serve as a fiscal sponsor)
    • Government relations
    • Community engagement
    • Execution strategy and advising
    • Connector/facilitator
    • Artistic management
    • Artist database

    The organization focuses on exclusively using local artists for community projects; 60% of their artists are people of color.

    Learn more and get in touch at theriseupgroup.org.

  • Light Art – Portland Winter Light Festival

    Portland Winter Light Festival is a family-friendly, city-wide temporary light art placemaking event that takes place in February based in Portland, Oregon.

    The festival started in 2016 with no city funding and had 30,000 visitors to its latest event in 2022 bringing in 189,000 attendees and generated $3.7m in estimated economic impact. The city now provides some funding, but the majority of funders are from private donors and sponsors.

    Of note:

    • Anchor sites – The festival has multiple dynamic anchor sites and has smaller installations throughout the city in smaller installations. The anchor sites have the power to bring people to areas that have gained a negative perception and reset their understanding of a place. For example, downtown Portland’s reputation was tarnished during COVID and protests, but the festival brought people back downtown to reestablish the narrative.
    • Involving businesses – The festival attracts small businesses, parking lots, and hotels to be a host site for pop-up installations. There is an application process, but the festival also reaches out to business. “We try to tailor participation to the interest of the industry. For example, architecture firms participate by having their staff create art installations that highlight the creativity of their firm. Hotel Partners offer lobby spaces and a small sponsorship in exchange for recognition on a list of participating hotels in the hopes that will lead to room rentals. We have a call for venue participants (businesses of any kind) who want to host artwork in their windows, and that is really tied to revenue generation and community engagement. Over time, our hope is to help build a network of creatives and businesses that can work together to place artwork in various venues so that they are pulling creatives from their own neighborhoods to show art in their spaces and creating clusters of activation. I do think private businesses have an important role to play in building the artistic landscape of our cities, and it seems that more businesses are seeing the intrinsic value of participating.” – Alisha Sullivan, Executive Director in follow-up email exchange
    • Survey teams – The festival deploys survey teams throughout the event to get feedback and to count attendees. This data is critical to demonstrate value to stakeholders and calculate economic impact.

    For more information, visit www.pdxwlf.com or reach out to Alisha Sullivan at director@pdxwlf.com

  • Music & Night-Time Economy – Sound Diplomacy

    Big Ideas:

    • “A chamber of culture is as important as a Chamber of Commerce and cultural infrastructure plans are key.” For further explanation from a follow-up email with Kate Durio, “Chambers of Culture look at culture as more than just art for art’s sake and recognize the economic and tourism value and quality of life afforded by culture. Seeing artists and cultural businesses as entrepreneurs and businesses instead of ‘starving artists’ requires a culture shift backed by policy makers, tourism offices, business developers and even city planners. This is how it goes beyond just an art’s council, for instance. Sometimes starting small is enough to get going, by establishing regular meetings of tourism, economic development, local government, arts agencies, etc. With a focused agenda, shared objectives and clear roles for all involved, a community can accomplish a lot if participants all commit.”
    • Invest in people already present” – Exemplified in Tulsa, Oklahoma they focused on supported their local artists in small, impactful ways instead of investing in large public projects like an amphitheater.
    • Create policy that supports musicians – Sound Diplomacy provides a Top 10 list of key policies that can support musicians, night-time economy, and other creatives. Some policies are a large undertaking and others are smaller, incremental steps with a powerful impact. For example, creating busking policies that encourage street performers, loading zones for musicians so they can easily set up at their night venue, and having more than one person in charge of special permitting.

    Free Resources:

    Other Reading:

    For more information, visit www.sounddiplomacy.com or reach out to Kate Durio at Kate@SoundDiplomacy.com.


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