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2026 Quentin Williams Downtown Hero Award

Honoring a Legacy of Advocacy

The Quentin Williams Downtown Hero Award

Celebrating the Best of Main Street

The Quentin Williams Downtown Hero Award: 

This award honors the legacy of state Rep. Quentin “Q” Williams. Q was a great friend of CMSC and a champion for all of Connecticut’s downtowns. This award honors those who embody his greatest strengths, including tireless advocacy, working collaboratively to achieve common goals, bringing a multitude of voices to the fore, and working to create downtowns that are inclusive and welcoming to all.

    Congratulations to Lauren Coakley Vincent

    2026 Quentin Williams Downtown Hero Honoree

    CMSC is honored to present the 2026 Downtown Hero Award to Lauren Coakley Vincent, President + CEO, Bridgeport Special Services District (DSSD) for her transformative leadership in Downtown Bridgeport. Through many initiatives, such as the delightfully inclusive Colorful Bridgeport content series, she has elevated local voices, supported small businesses, and created vibrant, welcoming experiences that celebrate the city’s diversity and creativity.

    “Lauren represents everything this award was created to recognize,” said Michelle McCabe, CMSC Executive Director. “She leads with authenticity, builds genuine partnerships, and consistently ensures that community voices are not just heard—but centered—in the work. Lauren is both passionate about elevating Bridgeport’s downtown and compassionate about the residents who will be using and enjoying these spaces. She invites everyone to the table while ensuring forward progress continues—even when that work takes time.”

    Reflecting on her work, Ms. Coakley Vincent is quick to credit Bridgeport’s deep well of talent and her many partners and collaborators: “The most enriching component of my work is that it is based in collaboration and partnership with the community members of Downtown Bridgeport. The single thing that makes me most proud is that everything Colorful Bridgeport produces is locally sourced and made in Bridgeport—from the artists and entrepreneurs to the print shop. Everything good here comes from within the community.”

    In Her Own Words

    I have been honored to assist with these projects over the years:

    Colorful Bridgeport Content Series: Our creative director, Marcella Kovac, and the members of the Special Events & Marketing Committee have come up with and supported several series that uniquely promoted what is special about the people, places, and experiences that make Downtown Bridgeport the welcoming, inclusive, and creative community that it is. My favorites have been:

      • People of Colorful Bridgeport: this combined a gallery portrait wall that activated a vacant storefront on Main Street with a video interview series that was shared on social media. 
      • Jane & Laurayne’s Walk: this short film and neighborhood walk project was an idea from our Special Events & Marketing Committee to modify the national Jane’s Walk event concept to celebrate a local civic hero, Laurayne Ferrar-James, while connecting the concept of civic engagement with city planning and development. We had a lot of fun walking around to the places that Laurayne influenced and connecting her work with the concepts made famous by Jane Jacobs. Downtown residents Gemeem Davis and Alicia Cobb directed and starred in the short film, with cinematography by Bridgeport filmmaker Daniel Recinos. We were fortunate to receive a CT Humanities Quick Grant to pay the creatives involved in creating the short film.
      • Colorful Melting Pot: Local photographers and filmmakers Brandon Smith and Gary Judkins approached us about an artful look at Downtown’s best dining destinations. The selection that they captured in Colorful Melting Pot showcased a dynamic, multicultural food scene that has grown tremendously in size and stature since their coverage.
      • Colorful Nights Similarly, Jessica Maria (A Day With Jess) proposed a collaboration to highlight the nightlife in Downtown Bridgeport. The series followed partygoers to multiple Downtown venues and gave our lesser -known nightlife scene a real bump in social media presence.
      • Shop Locally, Give Colorfully: Each year we partner with a new content creator for a fresh take on the best spots for holiday shopping each year. Whoever the content creator is, whether it’s Daniel Recinos, Edwin Escobar, Brysen Moore, or our own Marcella Kovac; brings their own point of view, flair, and following to our page. 

      Color It In public art program: Color It In was designed to activate different sites with public art as a means to enhance the experience of residents, business owners, workers, and visitors to Downtown Bridgeport, while welcoming those individuals to explore different areas of the neighborhood. Over the course of our four years, we commissioned 28 artists to complete an astounding 35 projects that have spread color and joy while transforming Downtown Bridgeport into a vibrant center of community activity. These projects invested over $625,000 in the arts community here, with 85% of projects being completed by local, minority, and/or women artists. This unprecedented public investment made a statement to the regional creative community – Bridgeport is a place that celebrates and invests in the arts.

      Of the many Color It In projects, the two that I love the most are Peacock Alley and Color Rain. Peacock Alley began as a simple idea, when Christina Smith said, “hey I have some paint left over from a grant, do you think we could paint the alley behind the Arcade Mall?” A few phone calls and meetings with property owners, and a fun, playful design from Razul Branch later, we had an unnoticeable grey concrete walkway that had been transformed into a destination for creativity and play. The story behind Color Rain, which features members of CIRI’s youth program, is beautifully told by the artists themselves in our artist feature video, created by Gary Judkins.

        DSSD and partner events: As a neighborhood steward and placemaker, the DSSD has a role in shaping how welcoming (or not) and inclusive (or not) Downtown Bridgeport can appear. We have invested dollars, team member hours, and supplies into making it clear that our neighborhood flourishes when community, culture, and commerce intersect. From our support of the Bridgeport Art Trail, Skateport, Pride, Downtown Thursdays, #100GirlsLeading, and others to the Downtown Farmers Market and our other signature events; I have always advocated to support the diverse and representative cultural producers who draw in new and old audiences to the neighborhood.

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        2026 Founder’s Award

        Recognizing the Stewards of Main Street

        The Founder’s Award

        Join us in Celebrating the Best of Main Street

        About the Founder’s Award

        This award recognizes individuals and organizations that champion a comprehensive, strategic management approach to revitalizing historic downtowns and neighborhood commercial districts.

          Congratulations to Elizabeth Donius

          2026 Founder’s Award Recipient

          CMSC proudly names Elizabeth Donius, Executive Director, Westville Village Renaissance Alliance as the 2026 Founder’s Award recipient for her outstanding leadership in Westville Village and her deep commitment to Main Street principles. As one of only three programs in the state to be accredited by the national Main Street America organization, Lizzy consistently demonstrates to communities around Connecticut what high performing main street managers can accomplish. 

          “Lizzy exemplifies what it means to be a Main Street leader in today’s environment,” said McCabe. “She blends creativity with strategy, ensuring that Westville is not only vibrant today but positioned for long-term success. Her ability to cultivate partnerships, stay ahead of national best practices, and maintain Main Street America designation speaks to both her dedication and expertise. She has helped make Westville a model for how arts, culture, and community engagement can drive economic growth,” said Ms. McCabe.

          In Her Own Words:

          My favorite parts of my job all involve bringing the community together. I love our events, like the Annual ArtWalk, the Hi-Fi Pie Fest summer concert series and pie-baking competition, and the Giant Puppet and People Making Mayhem Parade. While they are ephemeral, these events are central to Westville’s identity. Even during the pandemic, dozens of volunteers came together to make sure these events happened—a virtual ArtWalk, a giant puppet car caravan through multiple neighborhoods, a pie contest with pre-cut slices for pick-up. Because the need for community was so strong, we found ways to adapt.

          Creativity and strong community spirit is Westville’s superpower, and it has also been its growth engine—attracting vintage shops, cafés, and arts-related businesses that have made Westville a destination. Our ongoing work in partnership with the New Haven Parking Authority and the City of New Haven to develop a Central Square in the heart of the village are informed and inspired by the critical role Westville Village plays in the civic life of our community.

          I see my role as a convener, facilitator and cheerleader for the creative expression and engagement of everyone who is searching for those opportunities: small business entrepreneurs, artists, restaurateurs, gardeners, bakers, and even real estate developers. Main Streets are THE place where EVERYONE in a community comes together, and THAT has never been more important.  

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          2025 Quentin Williams Downtown Hero Award

          Honoring a Legacy of Advocacy

          The Quentin Williams Downtown Hero Award

          Celebrating the Best of Main Street

          The Quentin Williams Downtown Hero Award: 

          This award honors the legacy of state Rep. Quentin “Q” Williams. Q was a great friend of CMSC and a champion for all of Connecticut’s downtowns. This award honors those who embody his greatest strengths, including tireless advocacy, working collaboratively to achieve common goals, bringing a multitude of voices to the fore, and working to create downtowns that are inclusive and welcoming to all.

            Congratulations to Rista Malanca, AICP

            2025 Quentin Williams Downtown Hero Awardee

            Rista is being recognized for her outstanding contributions to community vibrancy through her longstanding efforts to revitalize downtowns in the state’s Northwest corner, including working in partnership with Winsted stakeholders on traffic calming measures; her impactful work as Economic Development Director in Torrington where she was instrumental in instituting several main street initiatives from streetscapes to new mixed-use development; and in her current role as Director of Economic & Community Development with the Northwest Hills Council of Governments (NHCOG), where she spearheaded the Northwest CT PROMISE Program in collaboration with CMSC to provide assessment, training, and technical and marketing assistance to strengthen the communities in the region.

            “Rista is exactly the kind of person who comes to mind when you think about a downtown hero. She is both passionate about her work and compassionate about the people who live there and will be using and enjoying these downtown spaces. She invites everyone to come to the table and be part of the solution, while effectively ensuring forward progress is made – which when it comes to economic development, can take a while!” said Michelle McCabe, CMSC Executive Director.

            “Economic Developers have multi-facetted jobs that often pull us in many directions. Supporting downtowns is one of my favorite aspects of the work I do,” said Ms. Malanca.  “I love interacting with businesses and non-profits, building trusted relationships that become friendships and celebrating their successes.” 

            Winsted

            This is a picture of a Road Safety Audit we conducted in Winsted several years ago – you can’t tell from the photo, but I’m under that red umbrella!  The weather was drizzly, but we decided to go anyway. As soon as we got to the far side of Main Street, the skies broke loose, and we all got drenched! That was a fun day! But this work has led me to understand Winsted’s Main Street in a more intimate way and informs my current role on Winsted’s Traffic Safety Committee. 

            Torrington

            In Torrington, I was proud to be part of the group that established a Cultural District encompassing all of downtown. Working with local businesses, arts and cultural organizations and the historic society, during COVID, we were able to highlight the City’s many cultural assets while also strengthening the working relationships between all organizations. 

            I think the most impactful project I worked on was multi-phases of the Riverfront Recapture Plan on Franklin Street in Torrington. As part of the design team of Franklin Plaza, working with local businesses to minimize impacts of construction, and later helping to program the space and install wayfinding signage.  Another phase was the brownfield remediation at 100 Franklin Street to position that property for what is now the Riverfront, a mixed-use, 60-unit affordable housing development along the Naugatuck River. Both projects, along with improvements to the Riverview Parking Lot across the street included constructing portions of the Naugatuck River Greenway.  

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            Founder’s Award, presented by Eversource

            Founder’s Award, presented by Eversource

            Kimberley Parsons-Whitaker

            Founder’s Award, presented by Eversource

            Kimberley Parsons-Whitaker

            This award is presented in recognition of individuals and organizations who dedicate themselves to promoting an awareness of the necessity of a comprehensive management approach to the revitalization of Connecticut’s historic downtowns and neighborhood commercial districts.

            Kim is being recognized for her 20+ years of service to Connecticut’s downtowns and Main Streets, having spent two decades at CMSC where she provided technical assistance to members, developed CMSC’s educational programming, and served as interim Executive Director before moving to DECD, where she continues to help downtowns by administering the Connecticut Communities Challenge Grant.

            Kim joined CMSC in 2001, shortly after the then-Connecticut Light & Power Company (now Eversource) restructured the original CT Main Street Program into the Connecticut Main Street Center, an independent non-profit. Kim contributed enormously to the growth and success of CMSC, helping grow membership to over 80 communities, more than doubling the staff, and most recently serving as Interim CEO.

            Says Carl Rosa, CMSC Field Services Director,  “During her time with Connecticut Main Street Center, Kim represented all that is dynamic and inspiring with our downtowns and main streets across the state with the utmost of professionalism. She was an invaluable source of guidance for me during my time as Main Street Waterbury’s Executive Director.  She is both a mentor and good friend and I couldn’t be happier that she is receiving the CMSC Founder’s award this year!”


            • Founder’s Award Winner Kimberley Parsons-Whitaker with CMSC Executive Director Michelle McCabe.

            • Kim enjoys a reunion with Sarah Nielsen, Simsbury Main Street Partnership Executive Director and Jack Shannahan.

            • CMSC incoming Board Chair Laura Pirie describes Kim’s many contributions to CT’s downtowns, including words of praise from several CMSC members Kim assisted over the years.

            • Kim accepts her award, saying having chosen many of the previous Founder’s Award winners, she’s honored to be counted among them.

            • Included in the audience is previous award winner Jack Shannahan (for whom the Jack Shannahan Award is also named). 

            • Kim and her husband Bill catch up with CMSC’s Education & Training Director, Kristen Lopez. 

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            Quentin Williams Downtown Hero Award – Sarah Nielsen

            Quentin Williams Downtown Hero Award

            Sarah Nielsen

            Quentin Williams Downtown Hero Award

            Sarah Nielsen, Simsbury Main Street Partnership

            This new award honors the legacy of state Rep. Quentin “Q” Williams. Q was a great friend of CMSC and a champion for all of Connecticut’s downtowns. This award honors those who embody his greatest strengths, including tireless advocacy, working collaboratively to achieve common goals, bringing a multitude of voices to the fore, and working to create downtowns that are inclusive and welcoming to all.

            For several years, Sarah has exemplified excellence in Main Street management.  She approaches the work with the entire ecosystem in mind, building partnerships with all stakeholders, creating innovative programs to support businesses and build excitement, applying her vast knowledge to help developers and businesses navigate regulation and permitting, and working round the clock to keep Simsbury on the map as a wonderful place to work, live and play. 

            However, it was during the uncertainty and upheaval brought by COVID where Sarah’s acumen was critically important to the survival of many businesses in her downtown.  Sarah worked tirelessly to get PPE out into the community, to help businesses apply for special loans and grants, problem-solving ways to continue operations during lockdown like creating a curbside delivery system on the fly, advocating for support from the state, interfacing with public safety and public health to make reopening easier, and keeping the entire main street community constantly apprised of new information through regular communication.  Sarah’s availability, her support, and her ability to make things happen were key not only to the survival of her main street businesses but bolstered their spirits during an incredibly challenging time. Heroes show their mettle in times of crisis and Sarah, a downtown hero before COVID, certainly saved the day for Simsbury when she was most needed.


            • Sarah Nielsen, Simsbury Main Street Partnership’s Executive Director, is the first recipient of CMSC’s Quentin Williams Downtown Hero Award.

            • CMSC’s Executive Director, Michelle McCabe can’t help but share in the excitement.

            • The Simsbury Main Street Partnership Board members gather to cheer Sarah’s award.

            • This award is given in remembrance of state Rep. Quentin Williams who was a great champion of CMSC and CT’s downtowns. “Q” was also a co-chair of the Main Street Working Group.

            • Michelle talks about how Sarah embodies Q legacy of extraordinary commitment to downtown, describing how instrumental she was in helping Simsbury’s businesses navigate the pandemic.

            • Sarah’s award is met with a standing ovation from the crowd.

            • Two downtown icons reunite as Sarah catches up with CMSC’s Field Services Director, Carl Rosa.

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            Jack Shannahan Award for Public Service

            Jack Shannahan Award for Public Service

            Elizabeth Shapiro

            Jack Shannahan Award for Public Service

            Elizabeth Shapiro, CT Office of the Arts

            Established in honor of Jack Shannahan, the former director of the Connecticut Historical Commission and State Historic Preservation Officer; and a founder and first Board Chair of CMSC, the Jack Shannahan Award for Public Service recognizes public and private sector individuals and organizations that exemplify a high standard of leadership with a deep commitment to the success of Connecticut’s Main Streets.

            Many Connecticut Main Streets are anchored by arts organizations. From the performing arts theaters to museums and galleries to cinemas and public art,  the arts draw residents and tourists to downtowns and village centers, bringing foot traffic to small businesses and restaurants and life to the streets.  Liz Shapiro, as the Director of Connecticut’s Office of the Arts, recognizes this important symbiotic relationship and has created two important programs to further develop the connection between the arts and business – Connecticut Cultural Districts and the AIR Collaborative. 

            The Cultural District program, established in 2019, designates a specific area of a city or town that has a concentration of cultural facilities, activities and/ort assets that are within a walkable area and easy for visitors to recognize.  The creation of the districts, which inevitably are on main streets and downtowns, offer an opportunity for cross-sector collaboration that benefits all stakeholders and a statewide platform to showcase these exciting destinations.  

            Similarly, the AIR Collaborative is an approach to economic and community development that brings the arts and business community together to collaborate on revitalization efforts.  Bridging these two worlds also result in the kind of main street vibrancy that CMSC champions.  By bringing both the Cultural District and the Air Collaborative to Connecticut, Liz has strengthened the ability of our main streets to bring people together and to shine.

            Photo credit: New London Cultural District; Eat in the Street Scavenger Hunt, mural design by WORMO


            • CMSC’s Executive Director Michelle McCabe stands with Liz Shaprio and Jack Shannahan, for whom the Jack Shannahan Award for Public Service is named.

            • CMSC’s Michelle McCabe lists Liz’s many accomplishments in support of the arts in our downtowns, including implementing the state’s Cultural District program and AIR Collaborative.

            • Liz accepts the Jack Shannahan Award for Public Service. 

            • Liz talks about the importance of arts and culture in our communities and how she’s looking forward to continuing to work with partners throughout the state.

            • Jack Shannahan had an enormous impact on the state and CMSC. He is the former director of the Connecticut Historical Commission and State Historic Preservation Officer; and a founder and first Board Chair of CMSC.

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            Award of Excellence Thomaston EDC

            Award of Excellence

            Thomaston Economic Development Commission

            Award of Excellence – Thomaston Economic Development Commission

            Collaborative Revitalization Plan

            Managing a vibrant downtown is complex work, requiring consistent effort and tireless commitment. This award honors CMSC members – the people, communities and organizations – whose exceptional efforts are contributing to thriving downtowns across the state.

            See Thomaston’s Story

            Thomaston’s Main Street is located in a charming walkable downtown.  Much of the original 19th Century  architecture remains intact and is utilized as retail, restaurant and business enterprises.  Main Street is bookended by two picturesque parks that are inviting to sit, relax and enjoy your surroundings. With easy on and off Routes 8 and 6, Thomaston has slowly morphed into a tourism destination. Main Street has free parking, walkable streets and great attractions, and whether you’re visiting the Naugatuck Valley Railroad, the Thomaston Opera House, sightseeing, fishing, hiking or motocross riding, and you’re likely to complete your day with a visit to the many restaurants that Thomaston has to offer.  

            How Thomaston is utilizing the Four Point Approach to improve their downtown:

            The Thomaston EDC has engaged with CMSC to assist them with plans to transform their Main Street into a model Main Street participant.  Each year the EDC has a recognition event spotlighting  local businesses for their participation in improving the business climate in the town.  The EDC has recently formed two sub committees.  The first is the Thomaston Greenway committee that is actively planning and raising money to complete the Greenway project that follows the path of the Naugatuck River.  The second committee is the Thomaston 150th Anniversary Celebration committee. They are making plans for a year-long celebration of the town and its history beginning in November 2024 and concluding the following November.

            How CMSC has influenced Thomaston’s efforts:

            Thomaston EDC took a tour of its downtown with a CMSC representative (Carl Rosa) to begin identifying some of the assets and many of its problems. A report of the tour was given to the EDC which has served as a reference when planning volunteer work activities.  Subsequent phone calls and emails have also assisted the actions of the EDC.  The commission has actively promoted the various workshops that CMSC offers to members.  Several of the commissioners have attended these workshops and reported back to the commission.


            • The Thomaston Economic Development Commission is all smiles standing with CMSC Executive Director Michelle McCabe.

            • You can learn more about Thomaston’s story by watching their video.

            • Thomaston has been an incredibly active member since joining the CMSC community network last year.

            • The crew from Thomaston joins CMSC’s Field Services Director Carl Rosa on stage to collect their Award of Excellence.

            • Join CMSC in congratulating Thomaston on their achievements this year!

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            Award of Excellence – Norwich Community Development Corp.

            Award of Excellence

            Norwich Community Development Corporation

            Award of Excellence – Norwich Community Development Corporation

            Jubilee Mural Series & Parklet Program powered by Achatrak®

            Managing a vibrant downtown is complex work, requiring consistent effort and tireless commitment. This award honors CMSC members – the people, communities and organizations – whose exceptional efforts are contributing to thriving downtowns across the state.

            Main Street is the spine for the Downtown Norwich Historic District which is on the National Register of Historic Places. Amazing 19th Century architecture includes a magnificent City Hall prominently overlooking the business district and the historic Carroll Building which greets visitors at the confluence of the Shetucket, Yantic and Thames Rivers in the picturesque Chelsea Harbor. These assets lay the foundation for Norwich’s Main Street revival, where eight summer cultural festivals were hosted in 2022, and restaurants and breweries created a walkable “party under the lights” for St. Patrick’s Day, Halloween, and Christmas. Their parklets and murals have enhanced this welcoming and vibrant downtown where people enjoy coming together. The next 12 months will see a $20 million investment produce a 20-room boutique hotel, brewery, coffee house, and 60 market rate apartments all with Main Street addresses along a 300-yard stretch where downtown residents can live, work, and play.

            NCDC has utilized the Four Point Approach to improve the downtown in the following ways:
            • Economic Vitality: The pandemic created a difficult situation for the food & beverage industry but also set the conditions for revival. Outdoor dining became a solution to the pandemic problem, but has evolved into an opportunity. Norwich’s investment in parklets has created permanence to what was a temporary condition, and allowed not only increased business for downtown restaurants and breweries, but also created a vitality that draws in more business.
            • Design: Outward facing symbols that create a welcoming and vibrant community are at the center of their parklet and mural improvements. Prior to acquiring and placing the parklets, outdoor dining space was haphazard and ad hoc. The quality of design of the Archatrack parklets, enhanced by floral displays and lighting, results in a Main Street “feel” that is attractive and stands alone as a service option and not just a “solution to a problem”.  The murals throughout the downtown attract interest and visitation as well as reducing the toxic stress that can come from a lack of vibrant outdoor space.
            • Promotion: Acquiring assets is only step one. NCDC’s efforts to bring people together through festivals coordinated by Global City Norwich (an arm of NCDC) and their partners in the Norwich Events Organization have added people to the assets!  Promoting struts, strolls, and parades through the downtown space, particularly at night under the lights, has brought people’s attention directly to the efforts to create outdoor communal space in the parklets and the evolving work at Jubilee Park.  Additionally, NCDC’s ongoing work to reach out to the community through the EnvisionNorwich360.com online engagement tool has given them extra reach.
            • Organization: Community partnerships with business owners have made this parklet effort successful.  Business retention requires sustained face-to-face with downtown business owners and these efforts have created a spark for those conversations.  The Jubilee Park effort is a case study in public-private cooperation to take a privately owned asset and create public space. Though still underway, NCDC’s ability to organize and synchronize the efforts of the municipality, their economic development organization and a private building owner with a study by the Yale Urban Design Workshop is an example of how Main Street efforts require “many hands” as opposed to one organization.
            How has CMSC influenced your efforts?

            Says NCDC, “Our initial visit with CMSC leaders inspired us to make a concerted effort to do the daily work of reviving what has been a tired downtown. The workshops and newsletters distributed by CMCS sustain our motivation and refresh us when we get caught up in the daily grind of the hard work that is Main Street revival.” 

            View Norwich’s Story


            • Michelle McCabe is joined by the Norwich contingency, including Kevin Brown, Executive Director of the Norwich Community Development Corporation. 

            • NCDC has taken several steps to improve the downtown’s look and feel, including instituting a parklet program and mural series.

            • You can learn more about the success of their revitalization efforts in our awards video

            • The team from Norwich looks on with pride as they reflect on their efforts.

            • The team from Norwich looks on with pride as they reflect on their efforts.

            • CMSC’s Carl Rosa is proud to present NCDC with our 2023 Award of Excellence!

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            Awards of Excellence – Town of Berlin

            Award of Excellence

            Town of Berlin

            Award of Excellence – Town of Berlin

            Economic Development in Kensington Village

            Managing a vibrant downtown is complex work, requiring consistent effort and tireless commitment. This award honors CMSC members – the people, communities and organizations – whose exceptional efforts are contributing to thriving downtowns across the state.

            Farmington Avenue in Berlin is a very non-traditional Main Street, as it’s not just a state highway but also serves as a major vehicular passageway.  In 2019, Berlin joined the CT Main Street Program and named this area Kensington Village through a local contest.  At the same time, the state and federal investment into CT Rail as Berlin and the new Berlin Train Station began the shift in the area.  This brought about Steele Center, an $18 million mixed-use project developed by Southington-based Newport Realty Group.  Steele Center is being constructed on formerly town-owned land that shares a property line with the train station property.  When complete in 2024, Steele Center will boast over 60 apartments, 15,000 square feet of commercial space, and become the core to this new village center.  These two major investments have spurred additional investment in the form of new businesses including Coles Road Brewing, Provision State Coffee, new restaurants and a renewed spirit of entrepreneurship.

            How Berlin is utilizing the Four Point Approach to improve their downtown:

            Kensington Village has become the place to be in Central Connecticut!  The incredible amount of new and growing businesses (during COVID) have created an Economic Vitality not seen in this area of Berlin for many decades.  In fact, there is a shortage of space on Farmington Avenue for new firms, so the brand new buildings at Steele Center are eagerly awaited for occupancy.  Promotion has been an important key to this area as they hold a few events every year to bring people to the area.  The most popular and successful one is their Halloween Trick or Treat.  In only their 4th year, they had over 70 business give out candy and close to 500 participants who dressed up and enjoyed the day.  In addition, they held a number of events with outside groups including CREW and the CT Homebuilders Association to highlight the forward progress in the area including.  Design is something that has not been focused on, but an effort is planned for 2023-2024 to add decorative and functional benches along Farmington Avenue to give people a spot to sit while providing something for local artists to use to show off their creativity.  A core group of business and property owners have been the driving force behind the success of the Kensington Village.  This organic, ground-up approach has been key to helping the Town of Berlin in making decisions on use of marketing dollars as well as the best use of the time of Town staff.

            How CMSC is influencing their efforts:

            Says Berlin’s Chris Edge: “CMSC has been a valuable resource as they were instrumental when discussions began in 2018 and 2019 on creating a Main Street Program in town.  In partnership with the Greater New Britain Foundation for Public Giving, the Town of Berlin and CMSC, we received a grant which helped us to work together to look at the area and determine if a Main Street Approach would work in town.  Thankfully, the work and research done laid the groundwork for where we are today.  The programs (both in person and virtually) have helped me personally to bring ideas to our Kensington Village, as well as to spur conversations on where we are, where we are headed, and ways to get there.  We are not there yet, but hope to have a separate non-profit set up for the Kensington Village which will be run and managed by the property owners and businesses that call it home.”

            View Berlin’s Story


            • Berlin’s Economic Developer Chris Edge is joined by CMSC’s Michelle McCabe and Pam and Kyle Zinn, proprietors of Provision State Coffee, a new coffee shop in Kensington Village.

            • Chris is congratulated by CMSC Board member (and Berlin resident) Kathy Nanowski.

            • View our awards video describing how Berlin has spent several years laying the groundwork for Kensington Village’s success. 

            • CMSC’s Carl Rosa talks about Kensington Village’s success and how it’s the result of incremental achievements. 

            • Berlin’s Economic Development Director Chris Edge shared Berlin’s story of how they revitalized the Kensington Village area.

            • Congratulations to Berlin on your Award of Excellence!

            • Chris take a moment to thank CMSC for their assistance, including our 2023 Founder’s Award winner Kim Parsons-Whitaker, who assisted Berlin with their efforts during her time at CMSC.

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            Connecticut Main Street Center

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