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Founder’s Award, presented by Eversource

Founder’s Award, presented by Eversource

Kimberley Parsons-Whitaker

Founder’s Award, presented by Eversource

Kimberley Parsons-Whitaker

This award is presented in recognition of individuals and organizations who dedicate themselves to promoting an awareness of the necessity of a comprehensive management approach to the revitalization of Connecticut’s historic downtowns and neighborhood commercial districts.

Kim is being recognized for her 20+ years of service to Connecticut’s downtowns and Main Streets, having spent two decades at CMSC where she provided technical assistance to members, developed CMSC’s educational programming, and served as interim Executive Director before moving to DECD, where she continues to help downtowns by administering the Connecticut Communities Challenge Grant.

Kim joined CMSC in 2001, shortly after the then-Connecticut Light & Power Company (now Eversource) restructured the original CT Main Street Program into the Connecticut Main Street Center, an independent non-profit. Kim contributed enormously to the growth and success of CMSC, helping grow membership to over 80 communities, more than doubling the staff, and most recently serving as Interim CEO.

Says Carl Rosa, CMSC Field Services Director,  “During her time with Connecticut Main Street Center, Kim represented all that is dynamic and inspiring with our downtowns and main streets across the state with the utmost of professionalism. She was an invaluable source of guidance for me during my time as Main Street Waterbury’s Executive Director.  She is both a mentor and good friend and I couldn’t be happier that she is receiving the CMSC Founder’s award this year!”


  • Founder’s Award Winner Kimberley Parsons-Whitaker with CMSC Executive Director Michelle McCabe.

  • Kim enjoys a reunion with Sarah Nielsen, Simsbury Main Street Partnership Executive Director and Jack Shannahan.

  • CMSC incoming Board Chair Laura Pirie describes Kim’s many contributions to CT’s downtowns, including words of praise from several CMSC members Kim assisted over the years.

  • Kim accepts her award, saying having chosen many of the previous Founder’s Award winners, she’s honored to be counted among them.

  • Included in the audience is previous award winner Jack Shannahan (for whom the Jack Shannahan Award is also named). 

  • Kim and her husband Bill catch up with CMSC’s Education & Training Director, Kristen Lopez. 

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Quentin Williams Downtown Hero Award – Sarah Nielsen

Quentin Williams Downtown Hero Award

Sarah Nielsen

Quentin Williams Downtown Hero Award

Sarah Nielsen, Simsbury Main Street Partnership

This new award honors the legacy of state Rep. Quentin “Q” Williams. Q was a great friend of CMSC and a champion for all of Connecticut’s downtowns. This award honors those who embody his greatest strengths, including tireless advocacy, working collaboratively to achieve common goals, bringing a multitude of voices to the fore, and working to create downtowns that are inclusive and welcoming to all.

For several years, Sarah has exemplified excellence in Main Street management.  She approaches the work with the entire ecosystem in mind, building partnerships with all stakeholders, creating innovative programs to support businesses and build excitement, applying her vast knowledge to help developers and businesses navigate regulation and permitting, and working round the clock to keep Simsbury on the map as a wonderful place to work, live and play. 

However, it was during the uncertainty and upheaval brought by COVID where Sarah’s acumen was critically important to the survival of many businesses in her downtown.  Sarah worked tirelessly to get PPE out into the community, to help businesses apply for special loans and grants, problem-solving ways to continue operations during lockdown like creating a curbside delivery system on the fly, advocating for support from the state, interfacing with public safety and public health to make reopening easier, and keeping the entire main street community constantly apprised of new information through regular communication.  Sarah’s availability, her support, and her ability to make things happen were key not only to the survival of her main street businesses but bolstered their spirits during an incredibly challenging time. Heroes show their mettle in times of crisis and Sarah, a downtown hero before COVID, certainly saved the day for Simsbury when she was most needed.


  • Sarah Nielsen, Simsbury Main Street Partnership’s Executive Director, is the first recipient of CMSC’s Quentin Williams Downtown Hero Award.

  • CMSC’s Executive Director, Michelle McCabe can’t help but share in the excitement.

  • The Simsbury Main Street Partnership Board members gather to cheer Sarah’s award.

  • This award is given in remembrance of state Rep. Quentin Williams who was a great champion of CMSC and CT’s downtowns. “Q” was also a co-chair of the Main Street Working Group.

  • Michelle talks about how Sarah embodies Q legacy of extraordinary commitment to downtown, describing how instrumental she was in helping Simsbury’s businesses navigate the pandemic.

  • Sarah’s award is met with a standing ovation from the crowd.

  • Two downtown icons reunite as Sarah catches up with CMSC’s Field Services Director, Carl Rosa.

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Jack Shannahan Award for Public Service

Jack Shannahan Award for Public Service

Elizabeth Shapiro

Jack Shannahan Award for Public Service

Elizabeth Shapiro, CT Office of the Arts

Established in honor of Jack Shannahan, the former director of the Connecticut Historical Commission and State Historic Preservation Officer; and a founder and first Board Chair of CMSC, the Jack Shannahan Award for Public Service recognizes public and private sector individuals and organizations that exemplify a high standard of leadership with a deep commitment to the success of Connecticut’s Main Streets.

Many Connecticut Main Streets are anchored by arts organizations. From the performing arts theaters to museums and galleries to cinemas and public art,  the arts draw residents and tourists to downtowns and village centers, bringing foot traffic to small businesses and restaurants and life to the streets.  Liz Shapiro, as the Director of Connecticut’s Office of the Arts, recognizes this important symbiotic relationship and has created two important programs to further develop the connection between the arts and business – Connecticut Cultural Districts and the AIR Collaborative. 

The Cultural District program, established in 2019, designates a specific area of a city or town that has a concentration of cultural facilities, activities and/ort assets that are within a walkable area and easy for visitors to recognize.  The creation of the districts, which inevitably are on main streets and downtowns, offer an opportunity for cross-sector collaboration that benefits all stakeholders and a statewide platform to showcase these exciting destinations.  

Similarly, the AIR Collaborative is an approach to economic and community development that brings the arts and business community together to collaborate on revitalization efforts.  Bridging these two worlds also result in the kind of main street vibrancy that CMSC champions.  By bringing both the Cultural District and the Air Collaborative to Connecticut, Liz has strengthened the ability of our main streets to bring people together and to shine.

Photo credit: New London Cultural District; Eat in the Street Scavenger Hunt, mural design by WORMO


  • CMSC’s Executive Director Michelle McCabe stands with Liz Shaprio and Jack Shannahan, for whom the Jack Shannahan Award for Public Service is named.

  • CMSC’s Michelle McCabe lists Liz’s many accomplishments in support of the arts in our downtowns, including implementing the state’s Cultural District program and AIR Collaborative.

  • Liz accepts the Jack Shannahan Award for Public Service. 

  • Liz talks about the importance of arts and culture in our communities and how she’s looking forward to continuing to work with partners throughout the state.

  • Jack Shannahan had an enormous impact on the state and CMSC. He is the former director of the Connecticut Historical Commission and State Historic Preservation Officer; and a founder and first Board Chair of CMSC.

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Award of Excellence Thomaston EDC

Award of Excellence

Thomaston Economic Development Commission

Award of Excellence – Thomaston Economic Development Commission

Collaborative Revitalization Plan

Managing a vibrant downtown is complex work, requiring consistent effort and tireless commitment. This award honors CMSC members – the people, communities and organizations – whose exceptional efforts are contributing to thriving downtowns across the state.

See Thomaston’s Story

Thomaston’s Main Street is located in a charming walkable downtown.  Much of the original 19th Century  architecture remains intact and is utilized as retail, restaurant and business enterprises.  Main Street is bookended by two picturesque parks that are inviting to sit, relax and enjoy your surroundings. With easy on and off Routes 8 and 6, Thomaston has slowly morphed into a tourism destination. Main Street has free parking, walkable streets and great attractions, and whether you’re visiting the Naugatuck Valley Railroad, the Thomaston Opera House, sightseeing, fishing, hiking or motocross riding, and you’re likely to complete your day with a visit to the many restaurants that Thomaston has to offer.  

How Thomaston is utilizing the Four Point Approach to improve their downtown:

The Thomaston EDC has engaged with CMSC to assist them with plans to transform their Main Street into a model Main Street participant.  Each year the EDC has a recognition event spotlighting  local businesses for their participation in improving the business climate in the town.  The EDC has recently formed two sub committees.  The first is the Thomaston Greenway committee that is actively planning and raising money to complete the Greenway project that follows the path of the Naugatuck River.  The second committee is the Thomaston 150th Anniversary Celebration committee. They are making plans for a year-long celebration of the town and its history beginning in November 2024 and concluding the following November.

How CMSC has influenced Thomaston’s efforts:

Thomaston EDC took a tour of its downtown with a CMSC representative (Carl Rosa) to begin identifying some of the assets and many of its problems. A report of the tour was given to the EDC which has served as a reference when planning volunteer work activities.  Subsequent phone calls and emails have also assisted the actions of the EDC.  The commission has actively promoted the various workshops that CMSC offers to members.  Several of the commissioners have attended these workshops and reported back to the commission.


  • The Thomaston Economic Development Commission is all smiles standing with CMSC Executive Director Michelle McCabe.

  • You can learn more about Thomaston’s story by watching their video.

  • Thomaston has been an incredibly active member since joining the CMSC community network last year.

  • The crew from Thomaston joins CMSC’s Field Services Director Carl Rosa on stage to collect their Award of Excellence.

  • Join CMSC in congratulating Thomaston on their achievements this year!

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Award of Excellence – Norwich Community Development Corp.

Award of Excellence

Norwich Community Development Corporation

Award of Excellence – Norwich Community Development Corporation

Jubilee Mural Series & Parklet Program powered by Achatrak®

Managing a vibrant downtown is complex work, requiring consistent effort and tireless commitment. This award honors CMSC members – the people, communities and organizations – whose exceptional efforts are contributing to thriving downtowns across the state.

Main Street is the spine for the Downtown Norwich Historic District which is on the National Register of Historic Places. Amazing 19th Century architecture includes a magnificent City Hall prominently overlooking the business district and the historic Carroll Building which greets visitors at the confluence of the Shetucket, Yantic and Thames Rivers in the picturesque Chelsea Harbor. These assets lay the foundation for Norwich’s Main Street revival, where eight summer cultural festivals were hosted in 2022, and restaurants and breweries created a walkable “party under the lights” for St. Patrick’s Day, Halloween, and Christmas. Their parklets and murals have enhanced this welcoming and vibrant downtown where people enjoy coming together. The next 12 months will see a $20 million investment produce a 20-room boutique hotel, brewery, coffee house, and 60 market rate apartments all with Main Street addresses along a 300-yard stretch where downtown residents can live, work, and play.

NCDC has utilized the Four Point Approach to improve the downtown in the following ways:
  • Economic Vitality: The pandemic created a difficult situation for the food & beverage industry but also set the conditions for revival. Outdoor dining became a solution to the pandemic problem, but has evolved into an opportunity. Norwich’s investment in parklets has created permanence to what was a temporary condition, and allowed not only increased business for downtown restaurants and breweries, but also created a vitality that draws in more business.
  • Design: Outward facing symbols that create a welcoming and vibrant community are at the center of their parklet and mural improvements. Prior to acquiring and placing the parklets, outdoor dining space was haphazard and ad hoc. The quality of design of the Archatrack parklets, enhanced by floral displays and lighting, results in a Main Street “feel” that is attractive and stands alone as a service option and not just a “solution to a problem”.  The murals throughout the downtown attract interest and visitation as well as reducing the toxic stress that can come from a lack of vibrant outdoor space.
  • Promotion: Acquiring assets is only step one. NCDC’s efforts to bring people together through festivals coordinated by Global City Norwich (an arm of NCDC) and their partners in the Norwich Events Organization have added people to the assets!  Promoting struts, strolls, and parades through the downtown space, particularly at night under the lights, has brought people’s attention directly to the efforts to create outdoor communal space in the parklets and the evolving work at Jubilee Park.  Additionally, NCDC’s ongoing work to reach out to the community through the EnvisionNorwich360.com online engagement tool has given them extra reach.
  • Organization: Community partnerships with business owners have made this parklet effort successful.  Business retention requires sustained face-to-face with downtown business owners and these efforts have created a spark for those conversations.  The Jubilee Park effort is a case study in public-private cooperation to take a privately owned asset and create public space. Though still underway, NCDC’s ability to organize and synchronize the efforts of the municipality, their economic development organization and a private building owner with a study by the Yale Urban Design Workshop is an example of how Main Street efforts require “many hands” as opposed to one organization.
How has CMSC influenced your efforts?

Says NCDC, “Our initial visit with CMSC leaders inspired us to make a concerted effort to do the daily work of reviving what has been a tired downtown. The workshops and newsletters distributed by CMCS sustain our motivation and refresh us when we get caught up in the daily grind of the hard work that is Main Street revival.” 

View Norwich’s Story


  • Michelle McCabe is joined by the Norwich contingency, including Kevin Brown, Executive Director of the Norwich Community Development Corporation. 

  • NCDC has taken several steps to improve the downtown’s look and feel, including instituting a parklet program and mural series.

  • You can learn more about the success of their revitalization efforts in our awards video

  • The team from Norwich looks on with pride as they reflect on their efforts.

  • The team from Norwich looks on with pride as they reflect on their efforts.

  • CMSC’s Carl Rosa is proud to present NCDC with our 2023 Award of Excellence!

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Awards of Excellence – Town of Berlin

Award of Excellence

Town of Berlin

Award of Excellence – Town of Berlin

Economic Development in Kensington Village

Managing a vibrant downtown is complex work, requiring consistent effort and tireless commitment. This award honors CMSC members – the people, communities and organizations – whose exceptional efforts are contributing to thriving downtowns across the state.

Farmington Avenue in Berlin is a very non-traditional Main Street, as it’s not just a state highway but also serves as a major vehicular passageway.  In 2019, Berlin joined the CT Main Street Program and named this area Kensington Village through a local contest.  At the same time, the state and federal investment into CT Rail as Berlin and the new Berlin Train Station began the shift in the area.  This brought about Steele Center, an $18 million mixed-use project developed by Southington-based Newport Realty Group.  Steele Center is being constructed on formerly town-owned land that shares a property line with the train station property.  When complete in 2024, Steele Center will boast over 60 apartments, 15,000 square feet of commercial space, and become the core to this new village center.  These two major investments have spurred additional investment in the form of new businesses including Coles Road Brewing, Provision State Coffee, new restaurants and a renewed spirit of entrepreneurship.

How Berlin is utilizing the Four Point Approach to improve their downtown:

Kensington Village has become the place to be in Central Connecticut!  The incredible amount of new and growing businesses (during COVID) have created an Economic Vitality not seen in this area of Berlin for many decades.  In fact, there is a shortage of space on Farmington Avenue for new firms, so the brand new buildings at Steele Center are eagerly awaited for occupancy.  Promotion has been an important key to this area as they hold a few events every year to bring people to the area.  The most popular and successful one is their Halloween Trick or Treat.  In only their 4th year, they had over 70 business give out candy and close to 500 participants who dressed up and enjoyed the day.  In addition, they held a number of events with outside groups including CREW and the CT Homebuilders Association to highlight the forward progress in the area including.  Design is something that has not been focused on, but an effort is planned for 2023-2024 to add decorative and functional benches along Farmington Avenue to give people a spot to sit while providing something for local artists to use to show off their creativity.  A core group of business and property owners have been the driving force behind the success of the Kensington Village.  This organic, ground-up approach has been key to helping the Town of Berlin in making decisions on use of marketing dollars as well as the best use of the time of Town staff.

How CMSC is influencing their efforts:

Says Berlin’s Chris Edge: “CMSC has been a valuable resource as they were instrumental when discussions began in 2018 and 2019 on creating a Main Street Program in town.  In partnership with the Greater New Britain Foundation for Public Giving, the Town of Berlin and CMSC, we received a grant which helped us to work together to look at the area and determine if a Main Street Approach would work in town.  Thankfully, the work and research done laid the groundwork for where we are today.  The programs (both in person and virtually) have helped me personally to bring ideas to our Kensington Village, as well as to spur conversations on where we are, where we are headed, and ways to get there.  We are not there yet, but hope to have a separate non-profit set up for the Kensington Village which will be run and managed by the property owners and businesses that call it home.”

View Berlin’s Story


  • Berlin’s Economic Developer Chris Edge is joined by CMSC’s Michelle McCabe and Pam and Kyle Zinn, proprietors of Provision State Coffee, a new coffee shop in Kensington Village.

  • Chris is congratulated by CMSC Board member (and Berlin resident) Kathy Nanowski.

  • View our awards video describing how Berlin has spent several years laying the groundwork for Kensington Village’s success. 

  • CMSC’s Carl Rosa talks about Kensington Village’s success and how it’s the result of incremental achievements. 

  • Berlin’s Economic Development Director Chris Edge shared Berlin’s story of how they revitalized the Kensington Village area.

  • Congratulations to Berlin on your Award of Excellence!

  • Chris take a moment to thank CMSC for their assistance, including our 2023 Founder’s Award winner Kim Parsons-Whitaker, who assisted Berlin with their efforts during her time at CMSC.

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