The second phase of CMSC’s economic recovery initiative aimed at helping SHOP (the Sandy Hook Organization for Prosperity) is in its second phase.  During the first phase, a new branding and marketing campaign was designed. SHOP is currentky seeking a part-time brand steward to build a new image for the neighborhood, reports the Newtown Patch.  SHOP posted the position Thursday and has created a search committee to handle the hire.

The paper also reported that CMSC, recruited by SHOP to lead the branding effort, will also be busy in coming months as we work with the organization to make sure they are as effective as they can be in organizing around the future of Sandy Hook Village.

Click the link below for more information on CMSC’s involvement and the Brand Steward position.

Building the Sandy Hook Brand