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V.3.5 Recruiting Businesses


Create a plan for recruiting businesses that considers community input and market trends and that communicates a clear “wish list” of desired businesses. 


A recruiting plan will help everyone involved stay on track and work together to create a vibrant, diverse and intentional mix of businesses in your district. Maybe your Main Street is looking to stand out from the rest, provide certain types of entertainment or services, embrace and market a certain niche or business cluster. Developing this plan will help ensure success in accomplishing district goals. 

  • Initiate a community engagement workshop to review available market studies and community plans and understand the district’s assets and desires. Develop a “wish list” of businesses.
  • With input from property owners, real estate brokers and developers, develop and carry out a business recruiting plan. 
  • Hold stakeholder engagement sessions at least quarterly, ongoing. 
  • Review the plan and update market studies periodically to understand new trends and assets.

© Connecticut Main Street Center 
P.O. Box 270, Hartford, CT 06141 | 860.280.2337