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V.3.5 Recruiting Businesses

Action

Create a plan for recruiting businesses that considers community input and market trends and that communicates a clear “wish list” of desired businesses. 

Why

A recruiting plan will help everyone involved stay on track and work together to create a vibrant, diverse and intentional mix of businesses in your district. Maybe your Main Street is looking to stand out from the rest, provide certain types of entertainment or services, embrace and market a certain niche or business cluster. Developing this plan will help ensure success in accomplishing district goals. 

How
  • Initiate a community engagement workshop to review available market studies and community plans and understand the district’s assets and desires. Develop a “wish list” of businesses.
  • With input from property owners, real estate brokers and developers, develop and carry out a business recruiting plan. 
  • Hold stakeholder engagement sessions at least quarterly, ongoing. 
  • Review the plan and update market studies periodically to understand new trends and assets.

Main Street Management Assessment Rubric

Scoring Standards
4
  • There is a “wish list” of desired businesses based on community input and market trends.
  • There is a plan in place to attract these businesses.
  • Property owners, real estate brokers, and developers are engaged and bought-in to the plan.
3
  • There is a “wish list” of desired businesses based on community input and market trends.
  • There is a plan in place to attract these businesses.
  • Property owners are aware of the plan.
2
  • There are efforts in place to recruit businesses but with no strategic direction.
1
  • There are no efforts or plans in place. Recruiting is passive.

Connecticut Main Street Center

P.O. Box 270
Hartford, CT 06141
860.280.2337

© Connecticut Main Street Center 
P.O. Box 270, Hartford, CT 06141 | 860.280.2337