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V.3.2 Merchant Engagement


Improve engagement with your district’s merchants.


Merchants are critical stakeholders in your downtown district. In the ideal world, merchants are partners and collaborators. Negative or apathetic merchants can be detrimental to the progress of a district. The goal here is to develop strong relationships with your merchants. You want to engage with them regularly and consistently, not just when you want something or have a problem.


Tactics to help build relationships with your merchants:

  • Send a quarterly newsletter specific to merchants
  • “Walk the streets” to meet with merchants one-on-one on Main Street
  • Have a least one merchant be on your Board of Directors or Advisory Board
  • If you have a star merchant, work them to influence other merchants

© Connecticut Main Street Center 
P.O. Box 270, Hartford, CT 06141 | 860.280.2337