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P.2.3 Brand Key Messages

Action

Develop key messages and talking points for the different stakeholders of your district.

Why

“Key messages are the main points of information you want your audience to hear, understand, and remember. They are bite-sized summations that articulate what you do, why you do it, how you are different, and what value you bring to stakeholders. Key messages are important because they serve as the foundation of an organization’s branding and marketing efforts and should be reflected in all written and spoken communications.”

– “Developing Key Messages for Effective Communication” by MSKTC (linked under “Resources”)

Main Street Management Assessment Rubric

Scoring Standards

Stakeholders: Economic development, Public safety, Municipal leadership, Merchants, Funders, Volunteers, Visitors, Community members, Property owners, Anchor institutions, District Residents

4
  • Key messages and speaking points are customized, documented, and respectively conveyed for at least 6/11 stakeholders
3
  • Key messages and speaking points are customized, documented, and respectively conveyed for at least 5/11 stakeholders
2
  • Key messages and speaking points are customized, documented, and respectively for 4/11 or less of the stakeholders
1
  • There are no key messages

Connecticut Main Street Center

P.O. Box 270
Hartford, CT 06141
860.280.2337

© Connecticut Main Street Center 
P.O. Box 270, Hartford, CT 06141 | 860.280.2337