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P.2.3 Brand Key Messages


Develop key messages and talking points for the different stakeholders of your district.


“Key messages are the main points of information you want your audience to hear, understand, and remember. They are bite-sized summations that articulate what you do, why you do it, how you are different, and what value you bring to stakeholders. Key messages are important because they serve as the foundation of an organization’s branding and marketing efforts and should be reflected in all written and spoken communications.” – “Developing Key Messages for Effective Communication” by MSKTC (linked below)


Before creating and administering a survey, it’s important to identify what you want to get out of the survey and how you plan to use the survey results. Next, identify the questions you want to ask using both open-ended, multiple choice, and Likert scale questions. Consider the different stakeholders of your district like business owners, residents, etc. Lastly, use a digital survey tool like Survey Monkey or Google Forms as your central repository to collect all the responses. You may also want to create the survey in different languages and as a paper version to ensure you’re hearing from diverse populations. Create a promotion campaign to get the word out for people to complete the survey.

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