To develop a positioning statement for your downtown district you first take stock of your district’s strengths, assets, attractions, history, events, values, etc. Next identify the target audience that aligns the most with what your district already has to offer. You may have a primary and secondary target audience. For example, families, young professionals, active outdoors people, retired professionals who love art, etc. From there, create a statement that captures what makes your downtown so special for your target audience.