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P.1.2 Attitudes and Perceptions Survey

Action

Conduct, analyze, and document the findings of an attitudes and perception survey of your district.

Why

Conducting an attitudes and perception survey of your district gives valuable insights into the community’s opinions and preferences, helping in identifying areas of improvement and guiding future development strategies to improve overall satisfaction and engagement with the district.

How

Before creating and administering a survey, it’s important to identify what you want to get out of the survey and how you plan to use the survey results. Next, identify the questions you want to ask using both open-ended, multiple choice, and Likert scale questions. Consider the different stakeholders of your district like business owners, residents, etc. Lastly, use a digital survey tool like Survey Monkey or Google Forms as your central repository to collect all the responses. You may also want to create the survey in different languages and as a paper version to ensure you’re hearing from diverse populations. Create a promotion campaign to get the word out for people to complete the survey.

Main Street Management Assessment Rubric

Scoring Standards

Potential Topics: Safety, activities, convenience, parking, quality of shopping, quality of dining, etc.

4
  • A survey is collected every 2 years from residents, workforce, student population, and visitors on the attitudes and perceptions of the district
  • The survey results are shared with key stakeholders and inform strategic planning and priorities
3
  • A survey is collected every 5 years from residents, workforce, student population, and visitors on the attitudes and perceptions of the district
  • The survey results are shared with key stakeholders and inform strategic planning and priorities
2
  • A survey may be collected from time to time or survey data is over 5 years old
  • The survey results aren’t incorporated into strategic planning and priorities¬†
1
  • There is no survey

Connecticut Main Street Center

P.O. Box 270
Hartford, CT 06141
860.280.2337

© Connecticut Main Street Center 
P.O. Box 270, Hartford, CT 06141 | 860.280.2337