Trees are an essential component in a downtown setting, providing beauty, cooling shade, community identity, traffic calming and fresh air. It is known that town centers and urban areas often are densely developed, paved, and have a lack of green space and trees. Trees should be maintained and appropriately reincorporated to our downtowns. Communities with trees as part of a beautification program send a positive message to potential investors, like new residents or developers. Educational tree care and planting programs that include volunteer opportunities increase social engagement and allow merchants, property owners and other community members to work as a team.