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D.4.3 Flower Program


Develop, fund and implement an annual beautification plan including hanging flowers, planters and merchant window boxes.


Main Street professionals know that a vital component of revitalizing commercial districts is flowers. Communities with thriving beautification programs send a positive message to potential investors, like new residents or developers. These communities see an increase in business sales. Consumers prefer to shop in pretty places, and pretty places increase the value of a product. Planting programs that include volunteer opportunities increase social engagement and allow merchants, property owners and other community members to work as a team. Bonus: Pollinators! 

  • Utilize your public amenities inventory and any previous community engagement feedback to create, fund and implement a flower/beautification plan that reflects community spirit and enhances the pedestrian experience. 
  • Be sure all amenities and plantings are maintained throughout the year.
  • Encourage merchants and businesses to participate in the flower program.

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P.O. Box 270, Hartford, CT 06141 | 860.280.2337