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V.2.5 Property Owner Engagement

Action

Improve engagement with your district’s property owners.

Why

Property owners are critical stakeholders in your downtown district. In the ideal world, property owners are partners and collaborators. Absentee, apathetic, or confrontational property owners can be detrimental to the progress of a district. The goal here is to develop strong relationships with your property owners. You want to engage with them regularly and consistently, not just when you want something or have a problem.

It’s also been shown that when people have access to a quality downtown housing, they thrive in other areas of their life, such as work opportunities. This is especially true if their housing is located near transit, the kind commonly found in a downtown, for instance the CTfastrak rapid bus station in New Britain, or the Hartford Line train station in downtown Windsor Locks.

How

Tactics to help build relationships with your property owners:

  • Send a quarterly newsletter specific to property owners
  • “Walk the streets” to meet with property owners one-on-one on Main Street
  • Have a least one property owner be on your Board of Directors or Advisory Board
  • If you have a star property owner, work them to influence other property owners

© Connecticut Main Street Center 
P.O. Box 270, Hartford, CT 06141 | 860.280.2337