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P.3.4 Event Communications

Action

Establish or strengthen communications and promotional plan for district events.

Why

A good event promotional plan will inform potential attendees, supporters and sponsors weeks, if not months in advance about event details, dates, times and any other related information. 

How

Know your target audience and plan event messaging strategies around their preferred communication mediums.  This should include a combination of website, social media, live appearances, potentially radio, paid print and digital ads, and other related sources.

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