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P.2.5 Website

Action

Establish, update, and/or strengthen your district’s website.

Why

Having an effective website that provides consistent information, updates the public and stakeholders, portrays the district image, and serves as a marketing tool to promote visitation and commerce, can provide the most effective way to for messaging.

How

Compile all necessary data and website components including district images and photos, about us information, business directory, events calendar, district project updates, parking information, district map, and other related key messaging. The website should incorporate social media accounts, be mobile responsive and search engine optimized, and align with the visual identity.

CMSC Professional Affiliates

Main Street Management Assessment Rubric

Scoring Standards

Elements: Mobile responsive, Incorporates social media accounts, Business directory, Parking information, Current events, About us, Contact page, Aligns with visual identity, Aligns with Key Messaging, Current images, Search engine optimized

4
  • There is a dedicated organization/point of contact in charge of maintenance
  • Website content is updated at least monthly
  • The website includes and follows the best practices in at least 10/11 elements
  • Monthly tracking of website analytics and performance
3
  • There is a dedicated organization/point of contact in charge of maintenance
  • Website content is updated at least monthly
  • The website includes and follows the best practices in at least 9/11 elements
  • Quarterly tracking of website analytics and performance
2
  • Unclear organization/point of contact in charge of maintenance
  • Website content is updated at least twice a year
  • The website includes and follows the best practices in up to 8/11 elements
  • No tracking of website analytics and performance
1
  • Website does not exist, or has not been updated in over a year
  • If website exists, the website includes and follows the best practices in 3/11 or less of the elements

Connecticut Main Street Center

P.O. Box 270
Hartford, CT 06141
860.280.2337

© Connecticut Main Street Center 
P.O. Box 270, Hartford, CT 06141 | 860.280.2337