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P.2.4 Visual Identity


Establish or strengthen your district’s visual identity.


Having a strong, cohesive, and consistent visual identity, helps to portray the character, brand, and image of the district.


Working with local artists and marketing professionals, develop a logo, select colors and font, and determine related images and photography that can be incorporated into a style guide.  All district correspondence, imagery, communications mediums, and related messaging should be consistent with including the selected logo, colors and typography.

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P.O. Box 270, Hartford, CT 06141 | 860.280.2337