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P.2.4 Visual Identity

Action

Establish or strengthen your district’s visual identity.

Why

Having a strong, cohesive, and consistent visual identity, helps to portray the character, brand, and image of the district.

How

Working with local artists and marketing professionals, develop a logo, select colors and font, and determine related images and photography that can be incorporated into a style guide.  All district correspondence, imagery, communications mediums, and related messaging should be consistent with including the selected logo, colors and typography.


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