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P.2.2 District Tagline

Action

Establish or strengthen your district’s tagline.

Why

Having a district tagline helps to define and promote the area, establish effective marketing tools and build consumer, pedestrian, resident, and visitor loyalty.

How

Research and assess the district traditions, culture, heritage, distinctive features, and marketing direction.  Look to create a succinct, catchy, effective, concise, benefit driven, meaningful, and unique, phrase that could be used in all district correspondence, printed materials, websites, social media and related visual imagery installations.


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