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P.2.2 District Tagline


Establish or strengthen your district’s tagline.


Having a district tagline helps to define and promote the area, establish effective marketing tools and build consumer, pedestrian, resident, and visitor loyalty.


Research and assess the district traditions, culture, heritage, distinctive features, and marketing direction.  Look to create a succinct, catchy, effective, concise, benefit driven, meaningful, and unique, phrase that could be used in all district correspondence, printed materials, websites, social media and related visual imagery installations.

© Connecticut Main Street Center 
P.O. Box 270, Hartford, CT 06141 | 860.280.2337