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O.8.1 Communication Channels

Action

Establish or increase the types of communication channels used.

Why

People get their news and education from many sources and means.  In order to have an effective communication plan, it is important to utilize every possible means to get the word out.

How

Take an assessment of current messaging mediums and look to add more options to the list.  The must have tools include: websites, social media, newsletters.  Additional options could include blogs, live presentations, webinars, workshops, radio, tv, paid ads and print ads.

Resources

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