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O.7.2 Promoting Impact

Action

Improve promoting the district’s impact.

Why

Securing support and positioning the organization for future growth requires a consistent and effective messaging program.  Being able to tell a good story on how organizational efforts have positively affected the downtown and main streets should be a standard practice.

How

With compiled statistics, photos and related images, use all methods of media for effective messaging including but not limited to: website(s), social media, newsletters, and presentations.

Main Street Management Assessment Rubric

Scoring Standards
4
  • Regularly share impact with district stakeholders, local units of government, anchor organizations, funders, and the community at large.
  • Highlight and publish success stories of impactful projects on digital platforms (website, social media channels, etc.) and local media outlets.
  • Publish and distribute an annual report and summary of revitalization statistics.
  • Highlight key statistics and testimonials on website and other marketing materials.
3
  • Regularly share impact with district stakeholders, local units of government, anchor organizations, funders, and the community at large.
  • Highlight and publish success stories of impactful projects on digital platforms (website, social media channels, etc.) and local media outlets.
  • Publish and distribute an annual report and summary of revitalization statistics.
2
  • Impact is shared on an inconsistent basis with district stakeholders, local units of government, anchor organizations, funders, and the community at large.
  • Publish and distribute an annual report and summary of revitalization statistics.
1
  • Impact is not shared.

Connecticut Main Street Center

P.O. Box 270
Hartford, CT 06141
860.280.2337

© Connecticut Main Street Center 
P.O. Box 270, Hartford, CT 06141 | 860.280.2337