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P.3.1 Event Strategy

Action

Develop an event’s strategy that aligns with your district’s assets, positioning statement, strategic plan, and national/local trends.

Why

Events take a lot of resources; ensure the events your district hosts align with and enhances the vision and branding you aspire to achieve so your resources are being invested in wisely.

How

Some tips:

  • Events are driven by the local market, current events, and national trends.
  • Each event has a target market identified and aligns with the district brand.
  • All events have clearly defined goals and objectives.
  • Events include sustainability best practices.

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