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O.3.2 Strategic Plan

Action

Update or develop a strategic plan with stakeholder input and informed by your district’s assets.

Why

A strategic plan outlines the key goals and initiatives you want to undertake in your district over a period of time.

How

Review the “Main Street Planning for Success” guide from Main Street New Jersey for steps to guide you through the strategic planning process.

Elements of a good strategic plan:

  • Update every 3 years.
  • Develop through an inclusive process gathering district and community input to keep the pulse on the district’s needs through focus group events, online surveys, and/or other strategies.
  • Reflects opportunities driven by local and national trends informed by market research and analysis.
  • Reflects the district’s business, building, historic, public spaces, art, and business clusters inventory.
  • Includes measurable outcomes and benchmarks.

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