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V.1.4 Business Clusters

Action

Identify and support business clusters in the district. Promote and attract complementary clusters.

Why

To ensure Main Street success you must know your assets, gaps and opportunities. Does the community want to grow that cluster? Is there a unique business niche that the city/town can be proud of and use as part of their branding or marketing strategies? Or does the community want to focus on attracting new types of businesses to create more diversity? Knowing what business clusters are in the district, and supporting and promoting those clusters, helps to create a resilient business community.

How

There are a number of ways to collect information about the businesses in your district. Check local real estate apps, your local town Assessor’s and Land Use offices for recent studies or current lists. Taking a walking tour and conducting a survey are great ways to gather and track information if data isn’t already collected. Watch the “How to Collect, Maintain, and Leverage Your Main Street Inventories” webinar and review the Main Street Inventory Quick Reference for guidance on how to conduct this inventory. Then utilize distribution lists, social media, user-friendly GIS maps and other advertising platforms to communicate about (and celebrate!) those business clusters. 

Main Street Management Assessment Rubric

Scoring Standards
4
  • There are identified business clusters in the district
  • Business clusters are actively promoted
  • Strategic planning includes supporting and growing cluster
  • Complementary clusters are identified
  • Strategic planning includes ways to promote and attract complementary clusters
3
  • There are identified business clusters in the district
  • Business clusters are actively promoted
  • Strategic planning includes supporting cluster
  • Complementary clusters are identified
2
  • There are identified business clusters in the district
  • Complementary clusters may or may not be identified
1
  • There are no identified business clusters or potential clusters identified

Connecticut Main Street Center

P.O. Box 270
Hartford, CT 06141
860.280.2337

© Connecticut Main Street Center 
P.O. Box 270, Hartford, CT 06141 | 860.280.2337