V.1.4 Business Clusters
V.1.4 Business Clusters
Action
Identify and support business clusters in the district. Promote and attract complementary clusters.
Why
To ensure Main Street success you must know your assets, gaps and opportunities. Does the community want to grow that cluster? Is there a unique business niche that the city/town can be proud of and use as part of their branding or marketing strategies? Or does the community want to focus on attracting new types of businesses to create more diversity? Knowing what business clusters are in the district, and supporting and promoting those clusters, helps to create a resilient business community.
How
There are a number of ways to collect information about the businesses in your district. Check local real estate apps, your local town Assessor’s and Land Use offices for recent studies or current lists. Taking a walking tour and conducting a survey are great ways to gather and track information if data isn’t already collected. Watch the “How to Collect, Maintain, and Leverage Your Main Street Inventories” webinar and review the Main Street Inventory Quick Reference for guidance on how to conduct this inventory. Then utilize distribution lists, social media, user-friendly GIS maps and other advertising platforms to communicate about (and celebrate!) those business clusters.
Resources
- How to Collect, Maintain, and Leverage Your Main Street Inventories [35 minute webinar]
- Inventory Presentation Slides [PDF]
- Main Street Inventory Quick Reference [PDF]
