O.3.2 Strategic Plan

Written on August 22, 2023.

Action

Update or develop a strategic plan with stakeholder input and informed by your district’s assets.

Why

A strategic plan outlines the key goals and initiatives you want to undertake in your district over a period of time.

How

Review the “Main Street Planning for Success” guide from Main Street New Jersey for steps to guide you through the strategic planning process.

Elements of a good strategic plan:

Update every 3 years.
Develop through an inclusive process gathering district and community input to keep the pulse on the district’s needs through focus group events, online surveys, and/or other strategies.
Reflects opportunities driven by local and national trends informed by market research and analysis.
Reflects the district’s business, building, historic, public spaces, art, and business clusters inventory.
Includes measurable outcomes and benchmarks.

Resources