P.3.1 Event Strategy
P.3.1 Event Strategy
Action
Develop an event’s strategy that aligns with your district’s assets, positioning statement, strategic plan, and national/local trends.
Why
Events take a lot of resources; ensure the events your district hosts align with and enhances the vision and branding you aspire to achieve so your resources are being invested in wisely.
How
Some tips:
- Events are driven by the local market, current events, and national trends.
- Each event has a target market identified and aligns with the district brand.
- All events have clearly defined goals and objectives.
- Events include sustainability best practices.
Resources
- Event Strategy [Example]
