P.2.3 Brand Key Messages
P.2.3 Brand Key Messages
Action
Develop key messages and talking points for the different stakeholders of your district.
Why
“Key messages are the main points of information you want your audience to hear, understand, and
remember. They are bite-sized summations that articulate what you do, why you do it, how you are
different, and what value you bring to stakeholders. Key messages are important because they serve as the foundation of an organization’s branding and marketing efforts and should be reflected in all written and spoken communications.” – “Developing Key Messages for Effective Communication” by MSKTC (linked below)
How
The resources below are great guides to get you started. Start with “Developing Key Messages for Specific Target Audiences” linked below.
Stakeholders to consider developing key messages for: economic development, public safety, municipal leadership, merchants, funders, volunteers, community members, property owners, anchor institutions, downtown residents, visitors
Resources
- Developing Key Messages for Specific Target Audiences [PDF how-to article with examples, online version]
- Developing Key Messages for Effective Communication [PDF simple how-to guide]
- Downtown On The Go Communication-Plan [Example from Downtown On The Go, key messages start on page 7]
