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Towns of Bolton, Coventry, Mansfield & Tolland Develop New Regional Tourism Brand: Connecticut’s Countryside – Adventure, Agriculture, Arts & More

December 3, 2022

The Towns of Bolton, Coventry, Mansfield, and Tolland are launching a new logo and brand positioning – Connecticut’s Countryside – that reflects the strengths of the four-town region to encourage visitors and support business growth.

Connecticut’s Countryside was selected from three potential brand concepts evaluated as part of a community input process, including a widely distributed survey. The Connecticut Countryside brand was the clear favorite and will be used in marketing the region. Dornenburg Kallenbach Advertising (DKA), the firm who designed the brand, also created a corresponding marketing implementation plan to guide the efforts to promote the region.

An Action Plan for Economic Vitality prepared in 2020 by AdvanceCT, in collaboration with the CT Department of Community & Economic Development, determined that the region has a significant opportunity as a desirable destination to dine, shop and play, based upon its distinctive combination of resources across the four towns. These resources include outdoor recreation, agriculture and agri-tourism, culture and entertainment, higher education institutions, and small businesses and entrepreneurs. 

This new collective brand for the region as a destination will be a supplement to each individual Town’s marketing, and will not replace each individual Town’s logo or branding

About Connecticut Main Street Center

CMSC is the expert resource for developing and sustaining vibrant downtowns that fuel our state’s prosperity. Our mission is to assess, educate, convene, and advocate to develop and grow our traditional downtowns, village centers, and urban mixed-use neighborhoods. We provide education and training, resources and technical assistance, and function as the statewide champion for downtowns and Main Streets of all sizes.

CMSC is supported by its Founding Partners, Eversource Energy and the Department of Economic & Community Development (DECD). CMSC is also supported by its Growth Partners, UIL Holdings and the State Historic Preservation Office. More information is available at

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