City officials and organizers in Torrington are hoping to capitalize on consumer interest by encouraging residents to buy local. Several Torrington businesses are participating in holiday events by offering special discounts and gifts, an effort that’s been curated with the help of Sharon Waagner, of Main Street Torrington, Inc., reports the Register Citizen.

To promote the businesses, Ms. Waagner also created a guide for holiday shoppers that lists 32 local businesses with gift ideas for each one.  The list was given to all the participating businesses, some which are offering additional deals, and is also posted on the Torrington Downtown Partners Facebook page.

Main Street Torrington, a CMSC member, is a non-profit organization supporting downtown revitalization.

Torrington residents encouraged to shop local as holiday shopping ensues