Friday, March 12, 2010
8:30 am - 4:30 pm

Donald F. Jones Auditorium
123 Huntington Street
New Haven, CT 06511
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with Amy Jordan Webb, National Trust for Historic Preservation

Tourism is a powerful economic development tool.  Tourism creates jobs, provides new business opportunities and strengthens local economies.  The core idea in cultural heritage tourism is: Save your Heritage and your Culture, Share it with Visitors, and Reap the Economic Benefits of Tourism.

As a natural follow-up to the highly successful December workshop, “The ROI of Historic Preservation” with Donovan Rypkema, CT Main Street Center was pleased to present this much anticipated and timely workshop focused on developing and managing cultural heritage tourism.

Workshop Topics Included:

  • Interpreting cultural heritage in your community
  • Marketing: national research and demographics of travelers
  • Cultural Heritage Tourism survival toolkit
  • Discussion: making your community visitor-ready

With state funding for tourism marketing virtually eliminated, collaboration is essential.  Finding local partners to help build an integrated and enlivening visitor experience is key.

Workshop Materials

Agenda 3-12-10
How to Succeed in Heritage Tourism-part 1
How to Succeed in Heritage Tourism-part 2
How to Succeed in Heritage Tourism-part 3
Case Study-New London
Case Study-Simsbury

Handouts

A-Five Principles Definitions
B-Four Steps Definitions
C-2010-CHT-FactSheet
D-Cutural Heritage Tourism Survival Tips
E-Is Your Downtown Ready for Visitors
F-Whats Your Story
G-StorytellingToolbox

Workshop Sponsored By