We all know that everything inevitably changes, whether we want it to or not. Yet, we can often choose the direction of our change by consciously planning and actively working towards our goals. Failure to do so often means we evolve haphazardly, bumping along and reacting to events rather than creating a desired outcome.

Our new website is another step in adapting to the changes needs of our organization and members.

Our new website is another step in adapting to the changes needs of our organization and members.

The very same logic can be applied to our work at here CMSC and to our downtowns. Just like the redesigned logo we adopted in January, the new website we launched today was created to better reflect our work and the vibrancy of our Main Streets. While keeping our core values, we acknowledged that our work is broadening to more fully encompass working with state agencies and others on creating and implementing truly multi-use and multi-modal neighborhoods.

Similarly, our Main Streets and downtowns must adapt to changing demographics, economic shifts, transit needs and more. This can be difficult, especially for those CAVE-men (Citizens Against Virtually Everything), who want things to stay the same forever, who are afraid that growth will mean an end to their valued community. Still, although a downtown may experience growing pains, it’s far better to plan for and create our future than to resist and suffer the consequence of inaction.

At CMSC we feel this ability to look ahead is one of our greatest strengths, remaining nimble and alert to the changing landscape of Connecticut’s downtowns. That’s why we’re always eager to partner with new organizations, to keep abreast of the latest trends in downtowns – like the increasing priority on public transit and the growing demand among Baby Boomers and Millennials for walkable communities. It’s why we gladly accept the challenge of programs like Come Home to Downtown, looking for new solutions to old conundrums such as revitalizing underutilized downtown buildings. And it’s why we work every day to improve our look, our message and our promise to inspire great Connecticut downtowns, Main Street by Main Street.