The intersection of Bank Street and Main Street in New Milford. Economic development officials recently received a $10,000 state grant to rebrand and market the downtown area. Photo Credit: Tyler Sizemore, Danbury News Times

The intersection of Bank Street and Main Street in New Milford. Economic development officials recently received a $10,000 state grant to rebrand and market the downtown area. Photo Credit: Tyler Sizemore, Danbury News Times

Economic development officials in New Milford want to support local business by attracting new visitors to the historic downtown through a branding and marketing effort funded by a Preservation of Place grant from CMSC.

The $10,000 grant will be used to hire a firm with experience branding downtown areas and engage the local business community.  According to Luigi Fulinello, New Milford’s director of economic development, the idea to brand and market the downtown came directly from merchants who are looking to strengthen their businesses while attracting new people to the area.

The city would like to have the marketing campaign in place by summer when a variety of activities take place. According to Mr. Fulinello, New Milford’s downtown has “the longest green of any town in Connecticut, along with historic architecture and an eclectic mix of shops and artistic offerings.”

Branding New Milford’s downtown